Capital Region Cares Capital Region Cares 2017-2018 - Page 63

100 Years of Service in the Gold Country 100 CORPORATE ANNIVERSARY YE ARS the emergency link between families and deployed military service members, and offers an array of preparedness programs, including the Pillowcase Project which teaches kids from 3 rd through 5 th grade how to be ready in case of disaster. “Sometimes kids’ passion can inspire entire families to prepare as they might not otherwise, ” notes Strong. For teens and adults, the Red Cross also offers a variety of phone apps filled with emergency preparedness information and quizzes. Another preparedness program, the Home Fire Campaign, is confirmed to have saved 215 lives nationwide already. Its goal is reducing loss of life in home fires by 25 percent nationwide over five years by getting smoke alarms into homes that don’t have them. Working with city governments and fire departments to identify neighborhoods in need, the Red Cross will install them free of charge and help develop personalized escape plans. “There are many ways we can work with businesses to best serve our region, and we welcome them as partners, especially those headquartered in our territory, ” says Strong. “The generosity of donors is critical to our mission. As the Red Cross is not a government agency, we rely on private contributions to provide services. We are proud of our efficiency — as shown by the independent rating agency Charity Navigator, more than 90 percent of donor funds are spent on programs and services. ” The American Red Cross Gold Country Region is celebrating its centennial anniversary, having played a critical role during and after disasters large and small, and preparing individuals, families and communities for those disasters, for 100 years. The Red Cross Gold Country Region serves 24 counties throughout northeastern California, a ter- ritory covering 48,000 square miles and 4.4 million people. A staff of 35 is backed by generous donors and approximately 2,300 volunteers, all sharing in the Red Cross mission to prevent and alleviate human suffering in the face of emergencies. Volunteers from any walk of life are always welcome and range from kids in youth clubs to retired professionals. “People with a heart for helping people seek us out, ” says CEO Gary Strong. “We have many volunteer needs in good times and in times of disaster and can connect those needs to people’s interests, and offer training to develop their skills. ” The Red Cross is there for man-made and natural disasters from individual home fires to wildfires, earthquakes, and floods. Gold Country Region volunteers respond to a home fire on average every 10 hours, and will show up at any time of day or night, 365 days a year, giving hope and assistance to those who have lost everything. “Our work covers all parts of the disaster cycle — preparing for it, responding to it, and recovering from it, ” says Strong. The Red Cross is the nation’s single largest blood collector, provides health and safety classes, acts as LEBRATING CE 916.993.2070 | www.redcross.org/goldcountry comstocksmag.com | 2017 CAPITAL REGION CARES 63