Capital Region Cares Capital Region Cares 2017-2018 - Page 19

ture generations; Plentiful Plate, which deals with matters of diet and nutrition; Local Spirit, to contribute to localized goals — as Minor puts it, “What’s good in Modesto isn’t nec- essarily good for Placerville” — and Healthy Habits, which donates to groups focusing on fitness and lifestyle choices. Erica Manuel, SMUD’s manager of community, eco- nomic development and education, says the idea behind their charitable and community initiatives is to foster col- laboration on the neighborhood level. This past May, SMUD launched the Shine Awards, a program that invites their customers to request funding for local nonprofit projects that will improve and revitalize neighborhoods in SMUD’s service area. Award money ranges from $5,000-$100,000. The inaugural year received more than 100 applications, and the utility company is currently deciding how many awards to give out, Manuel says. Big Green IT, SMUD, Raley’s and VSP all chose philan- thropic outlets in line with their company’s business goals. “We’ve found the most success when we focus on initiatives that are an extension of our mission,” Cappelletti-Matthews says of VSP’s efforts. THOUGHTFUL PLANNING Once you’ve found the right outlet for your company’s philanthropic ventures, the next step is to decide what the program will look like. Even though Raley’s has a large budget for philan- thropic giving, Minor says its model is one every com- pany can follow, because the directive comes from the top down. “It’s a constant strategic initiative,” Minor says. “It’s instilled in us. It’s not something we have to be reminded of.” Philanthropy is something the Raley’s family has been involved in since they began operating their supermarkets more than 80 years ago, she says. In 2016 alone, Raley’s donated more than $10 million to organizations and nonprofits throughout Northern California and Western Nevada through their multi- ple giving platforms. “Organizations that are authentic about their giving practices are ultimately successful because of the opportunities that come from the cus- tomers and the organizations they help,” Minor says. “It has to be constant and at the foremind of every team member.” Perfect spaces for any and every occasion. Let’s make it good not to be home. Hyatt Regency Sacramento is the place for any and every occasion. Here you’ll find a spacious 15,000 sq. ft. ballroom, stunning 15th floor Capitol View Room, authentic farm-to-fork cuisine and unparalleled service. For reservations, visit HYATT REGENCY SACRAMENTO 1209 L Street Sacramento , CA 95814 The HYATT trademark and related marks are trademarks of Hyatt Corporation or its affiliates. © 2017 Hyatt Corporation. All rights reserved. | 2017 CAPITAL REGION CARES 19