CANNAINVESTOR Magazine October / November 2016 - Page 53

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So ultimately, investors should be aware of, and educated around the challenges of our Schedule One designation, but understanding the risks also allows for an analysis of the opportunities that reveals some amazing gains that are independent of the hockey stick sales profile that investors are looking for, but that is notoriously hard for startups to achieve and maintain. Most importantly however, the way that a venture is addressing these risks and designing models to leverage them will tell you a lot about the ingenuity and survivability of the team that you are considering for an investment.