CANNAINVESTOR Magazine October / November 2016 - Page 102

In the past three years, social media has become a valuable tool in investor relations. Back in the Spring of 2015 Greenwich Associates released a report that questioned 256 endowments, foundations, corporate and public pension funds and insurance companies from around the world. This eye-opening study revealed to the public that 80% of institutional investors utilize social media as part of their regular activities. With cannabis as a new public financial enterprise investors are very curiously watching the market and social media may be a deciding factor in the investment process. This fact makes social media a crucial marketing venture for every cannabis related company that is already in or looking to enter the cannabis sector.

Engaging

Investors

Using

Social Media

By Celeste Miranda

The Cannabis Marketing Lab

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