CANNAINVESTOR Magazine November / December 2016 - Page 75


Marketing & Distribution

Creating a product is about more than just a great product. It’s about industry-leading marketing and distribution.

-Find consumers where they live their lives, and approach them there.

-Make the product not just a product, but a lifestyle.

-Seize upon the natural resonance of marijuana today as a modern-era Prohibition story.

-Utilize direct to consumer sales of vaporizers, filled cartridges, California Premium pre-rolls and Hemp pops to Dispensaries,Big Box Stores, smaller retailers .

-License technology to third parties for greater distribution.

-Establish trusted and valued retailer relationships for greater loyalty of brands

-Innovative packaging, POS materials and collateral to generate a feeling of quality and exclusivity.