CANNAINVESTOR Magazine November / December 2016 - Page 23

SIGNIFICANCE OF PARTNERSHIPS

The data will be immediately valuable in the wholesale sector, where the deals originate. Traditionally, wholesale deals have been convoluted and particularly difficult to execute because of how rapidly strain-based inventory changes. Since seed-to-sale tracking is mandated by state law, these data connections provide Cannabase with accurate, itemized wholesale listings. In aggregate, the synthesis and organization of this data has allowed us to build the first and truly one-of-a-kind, live exchange platform with constantly evolving and improving features.

The integration provides solutions to several issues faced by cannabis business operators:

•Streamlines buy/sell transactions to achieve real-time instantaneous execution and settlement

•Improves product and price transparency, including more thorough, accurate, and traceable listings

•Increases potential opportunities and prospects for sourcing and distributing cannabis and cannabis-derived products

•Provides real-time confirmation and records of live inventory data to support the execution of commercial transactions facilitated on the exchange platform

BioTrackTHC alone has been awarded 7 prestigious state-government contracts for seed-to-sale tracking in Washington, New Mexico, Illinois, New York, Hawaii, the City of Arcata, California, as well as Puerto Rico. MJ Freeway has been awarded the state-government contract for seed-to-sale tracking in Nevada.

Collectively, BioTrackTHC and MJ Freeway support over 3,000 locations around the world. Domestically, they operate in Alaska, Arizona, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, Washington, and Washington D.C. Outside the U.S., they have a presence in Canada, Jamaica, and South America.

Cannabase continues to expand into more states and international locations. These state market exchanges will be rolled out to all the locations served by MJ Freeway and BioTrack by the spring of 2017.

In addition to the wholesale capabilities introduced by these partnerships, this data provides a particularly valuable strategic advantage to Helix, Cannabase, and their strategic partners because it is not otherwise available for collection or consumption. Plant lifecycle, yield and production, sales and cost, supply and demand, consumer trends, transaction history, quality, and user activity are all types of data sets that are being aggregated for potential analysis and synthesis. These insights provide a powerful, proprietary foundation for Helix TCS’s data and analytics offerings, Cannalytics™.

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