CANNAINVESTOR Magazine November / December 2016 - Page 19

CANNABASE REACH ADVERTISING NETWORK

The Cannabase Reach advertising network provides a unique opportunity for ancillary product and service providers looking to enter or grow in the cannabis space utilizing powerful online marketing tools designed to reach and engage cannabis business owners and decision makers.

The Reach advertising network was developed to be both a brand-building and a data aggregation tool, allowing product and service providers to build authority, generate leads, and create powerful brand awareness with vetted business owners and decision makers in the wholesale marketplace.

Through Cannabase Reach, advertisers can activate virtual “storefronts” fully outfitted with surveys, status updates, deals, vendor reviews, image galleries, and more to showcase their product or service to cannabis business owners. Advertisers can also create sidebar display ads that appear throughout the Marketplace.

Cannabase Reach advertisers and users are also privy to Marketplace “Cannalytics™” pricing data, which is based on fluctuating, real-time supply and demand levels. Prices are up? This means that the market is most likely healthy and encourages scale. Prices are down? What a great time for sellers and promoters to demonstrate how their products can increase yields and produce highest quality results.

CANNABASE MAPS

Cannabase Maps is the most public part of the Cannabase platform, which does not require a login to access, and is also a powerful tool for low-cost user generation and marketing. The Cannabase Maps dispensary finder has 7 dynamic filters, easy-to-use controls, and built-in driving directions, and is built atop a lightweight syndication script for easy distribution to partnering sites web-wide.

Cannabase displays dispensary map points in easy-to-read dynamic clusters. When you open Cannabase Maps, you'll notice the home screen is covered in colorful circles. The numbers inside these circles represent the number of storefronts (dispensaries) in the selected area, and the distribution of dispensary types are visualized (like a pie chart) in the colors making up the circle. As you zoom in, the clusters will break into individual storefronts.

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