CANNAINVESTOR Magazine May / June 2017 - Page 222

Plant to Bloodstream?

Chris Bunka, Chairman and CEO, Lexaria Bioscience Corp.

Giant rivers are a collection of little streams: $3 million; $15 million; $45 million; $1 billion. Over the past year over CDN$1 billion has flown into the Canadian legal cannabis industry. The vast majority of that money is to build cannabis growing infrastructure. Projections are wildly divergent, but expectations for anything from a $5 billion to $20 billion annual legal cannabis industry in Canada are common.

Business plans of the individual companies involved have variations; greenhouse and indoor “factory” growing conditions also vary. But virtually every grower and every analyst agree on this: value is added from seed to plant and then from dried-plant to retail sale. Even edibles and distillates still rely on a given input of THC contained in cannabis to provide the required response in the retail customer.

But sometimes original ideas and new technology can shake things up a lot. Over in the auto industry, think about Elon Musk and his Tesla auto company that rejected conventional thinking and also rejected the internal combustion engine.

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