74
MARKET OPPORTUNITY (40 mil retail investors)
TAM
Census: 321 mil x 77% (population over 18) x 60% (US population with legal MJ laws) = 148 mil adults in Cannabis friendly states.
Gallup: 55% of the population are investing in stocks/bonds/IRA (same ratio for equity crowdfunding) 81 mil active investors in Cannabis friendly states.
Assuming 50% agree on Cannabis, we have 40 mil retail investors.
Assuming an average investment of $900 per year, we are in a $36 billion industry.
SAM
With an investment of $1 Mil, we can reach about 5% of TAM: $1.8 bln
SOM
There will be competition (Reg CF funding), we estimate to get 4.3% of SAM, within 3 years: $77 mil (funded)
At 8% success fee => $6.2 mil potential revenues (3 yrs)