CANNAINVESTOR Magazine March / April 2017 - Page 48

48

ANIMAL CARE SECTOR

There is a growing number of veterinarians prescribing Cannabis for animal care as well as an increasing number of companies entering the hemp treats market. Publicly traded companies, such as True Leaf Medicine (CSE:MJ; FSE:TLA) and Naturally Splendid Enterprises (TSXV:NSP; OTC:NSPDF), arguably may have a first mover advantage in several jurisdictions. Headlines in early 2016 such as “True Leaf Conquers the US Pet Food Market” did not go unnoticed. In November,

True Leaf acquired revenue generating OregaPet and its award winning medicinal products. In March, True Leaf signed 'Gold-standard' agency to represent their product line to national pet chains and online retailers like Petco®, PetSmart™, Pet Supplies Plus®, and Amazon.