CANNAINVESTOR Magazine March / April 2017 - Page 45

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THE CANNABIS RETAIL INVESTOR = THE MODERN ENTREPRENEUR

The word “Entrepreneur” literally translates to “someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much … an entrepreneur supplies risk capital as a risk taker, and monitors and controls the business activities.” Economist Joseph Alois Schumpeter (1883-1950) stated that entrepreneurs regard profit as a standard for measuring achievement or success (www.businessdictionary.com). That truly describes the typical retail investor in this space. Continuing also with the theme of diversification, this month let’s look at just two out of the many entrepreneurial driven sectors – Animal Care and Pharmaceutical.