CANNAINVESTOR Magazine March / April 2017 - Page 35

Financial Highlights

Novus Shows Positive Momentum In Year End Statements

*Quarterly Revenues Increased 16% Sequentially

*10-Fold Improvement in Key Performance Indicators in 2nd Half 2016

*Net Asset Value Increased 9%

Quarterly Revenue increased by 16% sequentially to $24,482 for the three months ended December 31, 2016, from the third quarter of 2016. This increase was primarily due to the improvement in key performance indicators (KPI) in the Company’s in-house marketing efforts. In 2016, Novus KPI increased from 10,000 unique impressions per month in August to over 1,000,000 impressions per month with a 0.7% engagement rate by year-end. This positive trend has continued to transcend higher in the first quarter of 2017. Novus implementation of its marketing strategy mix will continue to increase, despite the fact that traditional marketing for insurance products are much different than marketing in the legal medical cannabis market.

Operating and Net income growth of 35% to $16,286 for a 35% profit margin for the three months ended December 31, 2016.

The Company’s Balance Sheet remained strong with the cash balance of $53,984 and the Net Asset Value (NAV) increasing 9% over the sequential quarter to $1,387,317.