CANNAINVESTOR Magazine March / April 2017 - Page 28


Novus Digital Marketing Platform

A major barrier of entry that is difficult to achieve for many cannabis related businesses is that each state has their own regulation on how to market medical marijuana. Along with Facebook ,Twitter and SnapChat, Terms of Service will not to allow direct advertising to for the sale of Federally illegal products.

ROI in marketing and advertising is important in profitable conversion ratios, initially, Novus’ marketing strategy was to use third party vendors. But many digital marketers knew very little about cannabis marketing compliance and ability to reach the right target audience. Previously Novus’ ROI from Click through to Engagement was $35.00 per conversion which would give a 90-120 day to profit per member.