INVESTING IN THE
CANNABIS
INDUSTRY
From a Retail Investor’s Perspective
By Louis Kyron
In 2014, a newspaper inked “investing in marijuana
stocks may be a growth play for the long term, if
you can stand the risk of getting burned in the short
run”.
For the longest time investing in this Industry was
left to the Retail Investor to research and select
those companies to invest in. Fast-forward to 2016
and the time is now for the Retail Investor to consider this industry but because only a few companies have Institutional Investment, the majority of
the publicly listed companies are without any Analyst coverage. A successful Retail Investor requires
timely, accurate, reliable information and be both
adaptive and nimble.
IT IS HIGH TIME FOR THE RETAIL INVESTOR!
After years of watching TV shows where hopeful
entrepreneurs pitch their business ideas, it is apparent that there are few places more dangerous
to stand than between a pet owner’s wallet and the
latest fads for Rascal and Gizmo. Forbes.com (Feb,
5, 2015), in its article on why the marijuana (MJ) industry is prime for the Retail Investor, noted that
Americans spend $1,500 a year on a pet yet the typical cannabis consumer will spend at least 20% more
than that annually.
GROWING FASTER THAN YOUR FAVOURITE HERB
The landscape in just five years will look nothing like
CANNAINVESTOR Magazine
it does today and will be completely unrecognizable
to that of only two years ago. My term for this phenomenon is Ecoforming (terraforming the industry
or economy). Did you think in 2014 that the medical marijuana (MMJ) and recreational use would be
as widely accepted as it is today and would become
the