CANNAINVESTOR Magazine January / February 2017 - Page 93




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Many of these celebrities, including Miley Cyrus, Wiz Khalifa, Snoop Dogg, Willie Nelson, Whoopi Goldberg, and even the estate of a deceased celebrity such as Bob Marley, are jumping on the branding bandwagon. They are, or have indicated that they will be lending their names to a variety of products including strains, concentrates and extracts, edibles, and even marijuana-infused bath salts.

Snoop Dogg and Willie Nelson have been described as the world’s two most identifiable marijuana advocates and users. Rappers such as Snoop Dog and Wiz Khalifa view their association with a marijuana product line as an extension of their persona, and of course, a way to cash in.

Snoop Dogg launched his line of marijuana products in 2014. His “Leafs by Snoop,” features a variety of concentrates, edibles, and strains of flower, all represented as personally being selected by him. Industry chatter in Colorado indicates that Snoop is being paid around $2 million annually for associating his name with the Leafs by Snoop product line.

The 83-year-old Willie Nelson, who is best known as the king of outlaw country music, has had a long relationship with marijuana. Willie has been arrested for possession a couple of times, the last time in 2010. One of his best songs that references the plant is “Roll me Up and Smoke Me When I Die.” He launched his product line of Willie’s Reserve with the pitch to “indulge with confidence,’ which has become the brand’s slogan.