CANNAINVESTOR Magazine December / January 2016 - Page 31

31

Differentiated Brand Portfolio

Consumers are faced with choices about what cannabis to consume, and, just as with consumer goods, branding and marketing will influence their choices. GLH is a leader in consumer-driven cannabis brands that deliver superior consumer value in Oregon. The Company is committed to developing a dynamic brand portfolio based on consumer needs to serve medical and adult-use markets in Oregon and beyond.

GLH has transitioned away from vertical integration. This change in its business model aligns the Company behind the need for greater agility and responsiveness. By leveraging a model where GLH purchases and secures trim through supply contracts, the Company is able to create a differentiated brand portfolio that targets relevant consumer segments and need states:

Industry-Leading Management Team and Board

GLH has assembled a world-class management team and board of directors who bring deep entrepreneurial, executive management, and relevant industry experience to the Company. These individuals are seasoned professionals from distinguished businesses including Mars, Mighty Leaf Tea, Dean Foods, Cisco, and Live Nation.

GLH has assembled a world-class management team and board of directors who bring deep entrepreneurial, executive management, and relevant industry experience to the Company. These individuals are seasoned professionals from distinguished businesses including Mars, Mighty Leaf Tea, Dean Foods, Cisco, and Live Nation.