CANNAINVESTOR Magazine December / January 2016 - Page 132

In Washington, which supports just an Adult Use market (meaning people who might otherwise shop at Medical channels are part of the single Adult Use channel), market share for pre-rolleds through August in 2016 mirrors the Adult Use numbers for Oregon — a whopping 9 percent of market share, which is nearly double the combined market share for all channels between Colorado and Oregon. But let’s dig into the Washington State data a bit deeper. During 2014, when the state began selling in the Adult Use channel in July, pre-rolleds accounted for just 1 percent of market share, at $225,000. But market share rose to 5 percent, at $17.7 million, in 2015. In just two years, from July of 2014 to August of this year, market share of pre-rolled joints in Washington increased by 800 percent!

So we have wildly varying attachments to pre-rolls within different channels and states, from Colorado's measly 2 percent of the Medical market in 2016 to Oregon’s Medical channel at 4 percent to nearly double that, at 9 percent, in both the overall Washington market and Oregon’s Adult Use market. We see pre-rolleds vault in popularity within Washington’s single Adult Use marketplace during a two-and-a-half-year period, but remain steady within Colorado’s Adult Use market.

The cannabis marketplace is wholly unique in the world of American commerce; no other industry divides markets for the same products into different “channels,” for example. This makes national expansion difficult, but it also leads to interesting and useful data about all facets of this dynamic industry, including the case of pre-rolled joints.