provide an entry point with less time commitment and at a lower cost.
The explosive growth of the hemp-derived CBD product category has also created further need for an educated professional and consumer audience. With CBD products available on retail shelves, online, in multi-level marketing programs and by your best friend; it has created a chaotic marketplace that requires the voice of reason. Everyone is asking the same questions: What do I buy? In what format? For what condition? How much do I take? How do I evaluate a good product from a lousy one? These are the answers a competent
practitioner must provide, especially if selling CBD products in their practice.
A new and welcomed change among large scale, multi-state cannabis companies who are vertically integrated (meaning, they cultivate, extract and sell at retail), is the realization and willingness for a more
educated staff in retail dispensaries. This opens up the opportunity for cannabis competent practitioners to get referrals from dispensaries or to provide on-site counseling services for customers. One of our students
landed exactly such an arrangement with a Washington dispensary. And others report positive feedback from dispensary managers once they’ve explained the details of their holistic cannabis practitioner training.
While our students are finding success in the marketplace, we’re delighted to have our program
recognized in other ways. We now have continuing education credits granted from several nutrition and
health coach organizations in the US and Canada. And Forbes magazine recently included the Academy in their round up of the top places to get a cannabis education.
This new frontier in healthcare is quite unlike anything else because of its far-reaching implications of the endocannabinoid system for so many different chronic health conditions. More and more research is indicating how valuable this plant can be to maintain wellness, not just to mitigate disease.
If you’re in the healthcare business in any way, shape or form, get educated and get on board the train. Otherwise, you’ll be left behind.
A cannabis training program designed by health professionals for health professionals means a different philosophical approach. While the foundational modules include plant biology and the endocannabinoid system, it’s the integration with other modalities that has set our curriculum apart from other programs.