CANNAConsumer Magazine August 2017 | Page 175

Denver Preparing For July Launch of Cannabis Social-Use Program

As officials in Denver, Colorado are preparing to roll out the voter-approved social-use scheme next month, both cannabis and non-cannabis businesses are preparing for the changes. The four-year pilot program will allow companies to apply for social-use licenses – which cost $1,000 – but under the rules, customers must bring their own cannabis products.

Jim Norris, the co-owner of the Mutiny Information Café, a used bookstore and coffee shop, is vying for a permit hoping to turn the shop into a cannabis café once a month, hosting a “dance party-slash-comedy deal.”

“We’re going to have people come in and just smoke weed and hang out. They’re going to buy a book, they’re going to play pinball, they’re going to have some coffee, maybe get a comic or a record.” Norris said in a Buzzfeed report. “So basically, it’s already the same thing I’ve got going, except we can smoke weed. Caffeine and cannabis is the perfect combination. It inspires talk, it inspires creativity.”

­­Click to Continue Reading

NEWS & INSIGHTS 175

CANNABIS VS. BEER: Which Industry Will Reign Supreme?

Would you rather light up a joint, or drink a beer?

According to new research by the Cannabiz Consumer Group (C2G), which studied the behavior of 40 thousand participants, marijuana is “canna-balizing” the beer industry. In states where cannabis has been legalized, 27 percent of drinkers have already substituted cannabis for beer. And if marijuana were legalized nationally, C2G predicts that the beer industry could lose more than $2 billion in retail sales.

However, just because cannabis is becoming more widely accepted, there’s no evidence that alcohol is going anywhere; it’s part of our culture. That’s why some innovative companies are coming up with new ways to combine the two.

Prohibition Gold is a cannabis product company that introduced the world’s first marijuana mixer: Potshotz, a powdered serving of cannabis that dissolves into your beverage. But the idea behind the product wasn’t to necessarily take over the alcohol industry. — ­­Click to Continue Reading