Increased Success by Inviting Competition
By Mark Volkmann
Question : When is competition a good thing ? Answer : When it results in everyone getting more than if no competition exists .
Wondering how this applies to you ? When you ’ re shopping for a new set of kitchen knives online do you to each manufacturer ’ s website one at a time ? When you ’ re looking for a new place to eat do you look at one restaurant website at a time to help to decide . Probably not . You , like millions of others , recognize the value of having a single place to go to do that makes finding what you ’ re looking for easy . You are looking for : 1 . A large selection of products or services in one place . 2 . An easy way to filter results down to just the ones that matter to you . 3 . Candid customer reviews that help you validate the quality of the product or service
With this information , you can quickly and easily make an informed purchasing decision . Great for consumers , but does this benefit the business who participates in a marketplace like this ? It most definitely does not . Platforms like Amazon , AirBnB , Expedia and OpenTable have shown that these types of marketplaces create amazing opportunities for the businesses who participate in them . The dramatic increase in exposure that ALL businesses enjoy far exceeds any downsize from having more competitors .
Providing customers with a great solution for their problem creates a dramatic increase in exposure and sales for participating businesses - everybody wins .
Does a solution exist for massage therapists ? It does . The largest and fastest growing platform for massage in the United States ( and recently introduced in Canada ) is MassageBook , a directory of independent professional massage therapists and their practices .
Over a million appointments have been booked through MassageBook this year , already showing that the public is drawn to this solution .
Independent massage practices finally have a way to compete in the marketing and advertising budgets of franchises and large chains - by coming together as friendly competitors and benefiting from being part of a larger solution for independent massage practices . Consider joining your peers to help build a marketplace that benefits every independent massage therapist .
Mark Volkmann is a 20 year veteran of massage who is focused on helping independent massage professionals succeed in the rapidly changing world we live in . He drives his vision for the success of the massage profession forward as the founder of MassageBook .
10 Canadian rmt