CANADIAN PHYSIQUE ALLIANCE APRIL || ISSUE 33 | Page 57

SOCIAL MEDIA TRAINER
Social media is the most powerful tool for
sharing knowledge. Learning how to
exercise is as easy as logging onto
Youtube and watching instructional
videos. The problem is there are
countless certified AND non-certified
trainers offering their philosophies and
exercise strategies. How do you know
which ones are the most effective? How
do you know which ones you should use?
People are egotistical and are always looking
for new ways to innovate an idea in order to
call it their own. We’ve come full circle now
where instead of spreading the awareness of
the fundamentals; trainers are posting videos
and articles of doing squats on bosu balls or
pushups on tightropes. Beginners are
confused now more than ever on how to
train properly.
THE DAWN OF THE