Canadian Musician September / October 2019 | Page 10

INDIE INSIDER GETTING PERFORMING ARTISTS THEIR MONEY ACTRA RACS, Artisti & MROC: Which Is the Right Choice for You? By Michael Raine labels, Connect and SOPROQ. On behalf of its members, Re:Sound files tariffs with the Copyright Board to establish royalty rates, and collects the royalties from broadcasters and public venues. B ack in 1997, a significant change was made to the Copyright Act of Canada that altered the equation for public performance royal- ties, which are paid when a recorded song is used on TV, radio, movies, ads, or in public performances. The change made the equation more complicated, but also fairer. It essentially, for the first time, allowed featured musicians and vocalists, background and session musicians/singers, and record labels to collect a share of performance royalties from the public use of recorded songs. Prior to this amendment, only credited songwriters and publishers earned performance royalties. Prior to 1997, SOCAN was already established to collect and distribute performance royalties to songwriters, composers, and publishers. But since performers and labels were newly- granted the right to earn performance royalties, new entities had to be cre- ated. This resulted in the creation of the Neighbouring Rights Collective of Canada (NRCC), which is now called Re:Sound. In order to collect their earned performance royalties, musi- cians must sign up either directly with Re:Sound, or with one of its three member organizations. Those orga- nizations are: the Musicians’ Rights Organization of Canada (MROC), the Recording Artists’ Collecting Society (ACTRA RACS), and Artisti. These orga- nizations also work with the Canadian Private Copying Collective (CPCC) to pay out the money collected from the levy on blank CDs and cassettes. This means musicians have a choice to make about which is the best fit for them. And so, with that in mind, we’ve reached out to representatives from ACTRA RACS, Artisti, and MROC to find out what differentiates the organi- zations and help musicians make the right choice for them. 10 CANADIAN MUSICIAN CM: For a young performing artist look- ing to join one of the PROs, what should they consider in making their decision? Why may or may not ACTRA RACS be the best option for them? (L-R) TOP: KEVIN LYNN, BENJAMIN REINHARTZ, MARIA PETTLER, CLARE MCCARTHY & BONNIE FEDRAU; BOTTOM: CHRISTINE ALLENBY, KORTNEE BORDEN, LAURIE MCALLISTER, ANDREW KARIS & MICHI WADDELL ACTRA Recording Artists’ Collecting Society (ACTRA RACS) Answers provided by Laurie McAllister, Director of ACTRA RACS CM: What fee does ACTRA RACS charge members, and/or what percentage of an artist’s collected royalties does it keep? McAllister: There is no fee to register and be represented by ACTRA RACS; we deduct an admin fee only when royalty payments are received and processed. As a not-for-profit, we operate on a cost-basis, meaning our fee is structured to cover the costs involved with collecting and distributing these royalties. As the rates vary depending on the year or type (i.e. domestic vs. international), please give us a call for our current admin fees. CM: What differentiates ACTRA RACS from Artisti, MROC, and Re:Sound? McAllister: The core function of ACTRA RACS, Artisti, and MROC are similar: collecting and distributing royalties for performers appearing on sound recordings in Canada and abroad. We encourage performers to call us, and talk to other performers, to determine which orga- nization will provide the level of service that meets your needs. All three performer CMOs work with Re:Sound, the umbrella music licensing com- pany in Canada, which was established in 1997 as the NRCC by five members: performer collectives ACTRA RACS, Artisti, and MROC, and the associations representing record McAllister: For any recording artist – young or old – it is important that you register with one of the three organizations in Canada that can represent you as a performer. If not, you could be missing out on this vital source of revenue – revenue that could allow you to spend more time working on your craft. ACTRA RACS is well-suited to represent record- ing artists for a variety of reasons: 1. ACTRA RACS collects royalties from over 40 territories around the world. Our international team continues to enhance our service to ensure that artists are covered for the use of their recordings – everywhere. With more and more Canadian artists receiving airplay abroad, it’s becoming more and more critical for artists to uncover every last international penny to help sustain their career. 2. The team at ACTRA RACS is passionate about music. We’re a highly experienced group who come from varied corners of the music industry. From ex-touring mu- sicians, A&R and label reps, to data spe- cialists and music supervisors, our team has a wealth of collective knowledge and experience. Whether it be working to enhance the efficiency of our data and matching algorithms, or simply updating our member’s address, we’re committed to helping ease the process of collecting royalties and always strive to bring our members the best service possible. 3. As a division of ACTRA, we have a long history of protecting performers. Collec- tively, ACTRA and ACTRA RACS advocate on behalf of all performers to protect and extend their performance rights and ensure fair payment for the use of