Canadian Musician - September/October 2017 - Page 74

TECH TOOLS Kobalt Music Recordings has released the AWAL streaming analytics app for its members. It’s designed to provide self-releasing artists with the insights and rec- ommendations that they could usually only get from a record company. The app is designed to track data and earnings from Spotify and Apple Music and provide “actionable” points for artists and managers. The app includes data on streams, listeners, fan demographics, and playlist activity and also notifies users when a song has been added to a curated playlist. The “Insights” function tells users about other changes to their streaming performance based on the data. Fender has launched Fender Play, a video-based guitar learning platform for desktop and iPhone. Fender Play is designed to change the way be- ginning players learn how to play guitar through hundreds of easy-to-follow, instructor-guided video lessons utilizing a song-driven, personalized learning path. Users answer a variety of questions on preferred instrument and genre and responses guide the creation of a comprehensive, customized curriculum comprised of personal “learning paths.” Courses in these paths focus on a song-based method, teaching foundational core techniques and riffs alongside lessons for recognizable hits. The program boasts a vast catalog of hundreds of songs arranged specifically for players at various skill levels. Tunefind is a destination for fans, music licensors, artists, and labels interested in sync and soundtracks. Tunefind has created music listings for over 900 TV shows (47,000 episodes) and another 1,000-plus movies since its launch in 2005. Work- ing directly with the music supervisors who select the music, composers, and its community of over 3 million music fans each month, the site compiles all the songs featured in shows and films, including unreleased tracks, original scores, and other hard-to-identify music. It shares this data with other platforms, sites, and apps via its API. Vampr is an Android and iOS app that helps musicians discover, connect, and collaborate with fellow mu- sicians, the music industry, and music lovers. It’s a social network that allows musicians to build a personal profile in sound and vision in a few taps, and then connects musicians of all genres with likeminded collabo- rators in any city around the world. There are thousands of users in over 75 countries so far – musicians, DJs, rappers, industry pros, music bloggers, instrument techs, and simple music fans. For example, if a musician is looking for a co-writer, they can pick a music genre, tap the app, and it immediately brings up results. The user can sample music the songwriter has made, check out their tastes in music, make a connection, and start messaging. 74 • C A N A D I A N M U S I C I A N