Canadian Musician - September/October 2017 - Page 38

BREATHE Fire into Your BUSINESS What Dragons’ Den Can Teach Artists About the Music Industry By Samantha Everts 38 • C A N A D I A N M U S I C I A N T he CBC program Dragons’ Den offers arguably the truest representation of how the Canadian music industry works that you’ll find on television. Everyone’s out to get a deal. Let me explain. For those of you who have been living under a rock for the last 10 years, Dragons’ Den is a popular Canadian reality TV program where aspiring entrepreneurs pitch wealthy venture capitalists in hopes of securing financial sup- port and/or partnerships for their company or project. Chances are, if you’ve ever been to a music conference or tried to book a gig, you’ve lived a variation of this experience. Dragons’ Den touches everyday Canadian lives with its investments without you even knowing it. And if you think you can’t relate, consider this: among the current Dragons are a “beer baroness,” a pizza franchise mogul, and an owner of Toronto’s legendary El Mocambo con- cert hall. They get musicians. If you’ve ever watched the show, consider the pro- cess those pitchers took to get there and land a deal. A successful approach in the Den would often make for a successful approach to the music business, so the les- sons to be learned from the show are many. Let’s break them down…