Canadian Musician - September/October 2017 - Page 14

CHANGES follow the MONEY... Nielsen Releases Report on Monetizing Live Music Events Nielsen Music Canada has released its inaugural Live Music & Brands Report. The comprehensive report analyzes how Canadian fans engage with live music, from purchasing and decision-making to travel and accommodations, onsite activations, and post-event spending habits. A few of the report’s highlights include: 60 per cent of music fans’ annual music spend is dedicated to live events. Also, 70 per cent of live music attendees use social media at the event, with 59 per cent of Facebook users posting a photo or video and 16 per cent using the live feature. For artists, the report says that after attending a show, 40 per cent of attendees buy the artists’ CD, 29 per cent stream their music, and 20 per cent pay to download the artists’ digital songs and albums. For more information, contact Nielsen Canada: 416-961-2840, www.nielsen.com. The Government of Ontario has proposed new legislation that aims to crack down on ticket scalping and scalpers’ use of ticket-buying bots. Among other things, the proposed laws would cap the resale price of tickets at 50 per cent above face value, ban the use and sale of ticket-buying software (i.e. bots), and forbid the sale of tickets on the resale market that are not owned or possessed by the seller (i.e. speculative tickets). MARK YOUR calendar... BreakOut West Unveils Conference & Festival Schedules The Western Canadian Music Alliance (WCMA) has released the full festival and confer- ence schedules for the 2017 edition of BreakOut West (BOW), taking place from Sept. 13-17 in Edmonton. BOW incorporates a four-day conference, three-night music festival, and the Western Canadian Music Awards. The BreakOut West Music Festival features a multi-genre lineup of over 50 established and emerging artists from Western Canada performing at multiple venues throughout Edmonton. New this year is the East Meets West collaboration between the East Coast Music Association and WCMA, which will see PEI’s Dylan Menzie and Nova ARLO MAVERICK AT BOW 2016 Scotia’s Hillsburn showcase at BOW. In this reciprocal arrangement, western artists will be selected to perform at the next East Coast Music Week. The four-day conference combines keynote Q&As and panel discussions with Canadian and international industry professionals with more hands-on, interactive, and one-on-one experiences. For lineups, schedules, and more information, go to www.breakoutwest.ca. IMSTA FESTA Toronto Returns in October The fourth annual IMSTA FESTA Toronto show will head back to Ryerson University on Saturday, Oct. 14, 2017. Presented by the International Music Software Trade Association (IMSTA) and the SAE Institute, IMSTA FESTA events are also held in Chicago, New York, and Berlin and showcase the latest music-making and production technologies, as well as educational seminars and keynote speeches and Q&As. Created for professional and semi-professional musicians, songwriters, mu- sic producers, and audio engineers, this free day-long event will feature panels, workshops and master classes, demonstrations, and more. The exhibitor list is available online and speakers will be announced in the coming weeks. For more information as it becomes available, go to www.imsta.org. PRODUCER/ENGINEER JIMMY DOUGLASS AT IMSTA FESTA TORONTO 14 • C A N A D I A N M U S I C I A N