Canadian Musician - November/December 2017 - Page 39

associate professor of music business/ management at the Berklee School of Music and former president of Rykodisc, which was one of the largest indies in the 1980s and early-‘90s as the first CD-only record label. Howard also co-founded digital music distributor TuneCore and has written extensively about blockchain’s implications for the music industry for Forbes and other publications. He is part of the disrupter camp. “If we want to utilize blockchains and the smart contract component of that, we BERKLEE SCHOOL OF MUSIC’S need to have a limited number of if-then- GEORGE HOWARD that rules,” says Howard on the other reason he believes blockchain is currently not equipped to transform the music industry, though he’s still hopeful about its potential. Essentially, he says, like all machines, blockchain is good at deal- ing with simple two-way, binary scenarios. The problem is that music rights are often not binary. It’s great if one person owns all the rights to a song – the music and composition – and wants to licence that song to one other person. That’s a simple binary transaction and blockchain can accommodate that; however, most licensed songs involve multiple writers and performers, plus a label, publisher, and PRO. This makes the transaction too complicated for current block- chain technology, according to Howard. “Then under that you might have derivative work samples and you might have co-writes and all these other layers. While it’s super intriguing to try to use technology to solve the things like derivative works and co-writes, I tend to not believe the technology is sufficient to do that yet. That’s a problem and companies who are out there trying to do that, I think, a &RvpF&Rg'W7G&FVBf"vRVFFRFV6w6F6W2W( Фbv&B2&vBFVFR7W'&VB&W7BW6Rf"&662f Ɩ6V6rFWVFVBW62vFW7BR&vG2FW"Rw&FW"W&f&W"vF&V"V&Ɨ6rFV"$ffƖFF0w2f"6RGvvG&67F2R'F7BF67VW"'W@F267&VFW2'fW2&WB&&V&VfW'&VBF2( WGv&VffV7B( ( WGv&VffV7B26ǒWBFR&RW6W'2b77FVFP&RfV&RFR77FV26bRFb6WFrƖR7&~( 0Ɨ7BVR6FVRFW6R7&~( 2Ɨ7B&V6W6RFW"VRW6P7&~( 2Ɨ7BB6RvWBF2&WG6R7&VFr&WG6W0Ff&22fW'fW'&BBB&WV&W266R"72( W0v&B( 6FRVRFBfRFRV6W76'&vG2v֖v@&R&RF7&VFRFB66VB&WG6R&RFRW2v&RV7@ƖVǒFVFW"FBB'FBVFR"&V2BFP"V&Ɨ6W'2FWfRWBF6VRBF( BFFWv&V6VƖr&wVVBF6( 7W&RvRvWBW"v&2W&66BW76VFǒF6FW&VFFRW'6VfW2( ( Х6W76VFǒFW&R6( BVVv67VW"FVBf"FWVЦFVBW62FR&66&6VB&WBf&RFB2VW7067VW'2&R6VFfVBF&V6R&RF76fRƗ7FVW'0ƖRvF7FgB&V6R7FfR&FW'2&666VvFF2BN( 2&VGFr6R( FW&R2&Rf"FRfFN( 2&VFVBF&66BF氦N( 2Rb&v旦FB6VFfR( 62v&B( FR&GbVRvfR&BF( BvBFR&BF6( WbP7&VBFRv&B&WBגW62( R( FWvBFR&BF6( WbR7&VBFRv&B&WBגW62v6^( &R&VF2Ч6VBFF&V6W6R^( &RגfRv&R&Wv&FVBvF66W70BFW"Fw2( 6&Vr&RFG&6RFB26'Bb7W7FW &VF6BvVVBFB&Wv&BF6RvW"W6W'2 fVV6W'>( bB7&VFR&6FV7GW&Rf"'F6F&660W6VVFvǒvV7G'V7GW&VBf"FB( ХFW&R&RfWrWW2bvBv&B2&VfW'&rFЦ6VFrvVV( 2ז6VƖVW%G&62BW66֒FW6P6W'f6W2&6RW6r&66F6WBW'F7BF67VW &WG6W2FBW6R7'F7W'&V6W2"( FV2( F6VFfPƗ7FVW'2F&V6R&FW'2( ĒF( BWfW"vBF6VRwW2Bv&2v&P7WW"FVFVBBv&p&Vǒ&BFFVvWBFvFR&BƖRvrF&RC2V'BfPfW"G2Bv( ( @7W&Rr( r&VBF0F( WfVFVv^( &PWBFr6w2f""FBVR( 62'&'&Rf&W"g&F`6FB&6&BFW"V'Fv6fVBЦVBW66֒2G2'F7@&76F"( FW&R26RЧFrfW'w&r6WFp2'&VBVR6VFW"66RF&R'&v@&WBBBBF֗BFW6P&&V2B&WFVBƖPFW( &R&67F'2"FW67FBWFvWFW B6( FW&R26WFpw&rB6vRfC( ( Ф'&RBFRW62Ц֒FVVf6&6Ц6&VrFBfW66֒v6v&RЦv&ƖrWBfVGW&W2#2&66&6V@&WG6RvW&RW60f2&R6VFfVBFFP7FfR&R6&r@&FrFRW62bFP'F7G2BvW&R'F7G2( 0B&V2V&Ɨ6W'2@$2( 2fR6G&fW"FPF7G&'WFb&WfVVW2FVR7'F7W'&V76VB4( Ɨ2FW6vVBFRF2GRb77FVЧ76&RFRWr7VFR`fVGW&W26VFrƗ7G27G&V֖r&Ff'GVW"Ц6F6RF6WB7F&Vg&G2BFW'2v&Rf&PFFVFW'2V&ƖpFVFvVW&FRBV&&Wv&G2( 66&FrFRЧ66֞( 2vV'6FRf07V&RFV2F&VvW6vRBFV7V@FVvN( 2&VfW'&VBF0( 6rFVW( ҒvVFW6&RFRW6266VF&w2WF2vVVRFRW62'F7BFWFW&֖VB'FbFRFV&WfVVRvV@v&6FFRW6W"v&VfW'&VBFRW62FB06ƖfVBfW'6bFP6VFfRFW6v( 6FRv2FBFP'F7G2vfR6'BbFFBFW6GW&WFЦ7&V6RFRFV'F6&VEЧ6FWvWB&R&F"FW6GW&BFv6PFWfVVƖRFW6&FPFV6VfW2BFBB@fRVVvfvW'2FBFPGW&w&wFg&FV"&6PvVB&RvBVVvBFWvBFFRvW"7WBvBFW( &RvWGFrW"( Ч62FfW"W66֐6fVFW"B6VbFV6wff6W"FvWB6w2VvǒF&66&6VB77FV2ƖPW66֒b6W'6R&WV&W0FR&fb&vG2FW'2v62vB6ǒv&f"V6vVB'F7G2BV7@Fǒ( vVF&WBFP&r7GW&RvVBfRf"WbЦW'&GF&R&RFv&FЦvWFW"BW6RFRWW'F6PB&W6W&6W2vR6FPBvB6RG&6Ff WfW'&G( 62'&RF涖p&WB&66&6VBW60GW7G'( 'WBF( BFF@WfW'&G2vrF&Rpf"FR6R&FR( fRV6VЧFW&VBF2BvVFƶrF6RFW"W6626R&ЦGV6W'26R&V6&B&VwW2B7&72FR&&BfP6RwW2vvWB&Vǒ&VǐW6WBvFRvW&RFWF( @vBFFƲ&WBBBFVfRFW"VRv&R&VǐFW&W7FVBBFBBЧ&VGv&rvFF6RVPFWfVrfWr&V7G2Fƶr&WBVRv&P7GVǒFRGW7G'BfP&VVFW&Rf"rFR( ФBvRR2B6W'FvB&RV&Ɨ6W'2B&V0fR&66&6V@W62GW7G'( 2N( 27FV&ǒ( 0'&R62F6RFW&VF&W0fRWW'F6RB&fFRfRЦ&R6W'f6W2FB6VF( B&PF66VFVB'WB'vfr'F7G0&R6G&fW"FV"6&VW'2FWfR&RvW"F@ǒF'W6W72vFVPv'&rfVR'WB67WBW@F6RvF(