CHANGES
PUP IN THE FIRST AUDIOTREE NORTH VIDEO
MOON KING AT TORONTO’S HORSESHOE TAVERN
Audiotree & Paquin Launch Canadian Artist Discovery Platform
Ontario Launches a New Vision
for the Live Music Industry
The Ontario Live Music Working Group (OL-
MWG), an industry/government round-ta-
ble convened by the Ontario Ministry of
Tourism, Culture, and Sport, has released a
report called A Vision for Ontario’s Live Music
Industry.
The four broad recommendations that
the document lays out are: 1) Identify and
facilitate strategic relationships between
government and live music presenters to
address policy barriers and grow live music
presentation; 2) encourage partnership and
mentoring between promoters of large
and small events, established and emerg-
ing music businesses, and different genres,
to support cross-development of local
music scenes; 3) raise awareness within the
live music industry and among regulators
about DIY music presentation, and work to
ensure that such spaces are able to thrive
in a safe and secure way, and 4) build great-
er awareness and strengthen the voice of
grassroots music presenters with regards
to existing programs and supports, both
government and industry-based.
The full document can be found at
www.musiccanadalive.ca.
Toronto Musician Spearheads MAPS
Treaty to Establish World’s Largest
Marine Protected Area
Toronto-based singer, producer, and activist Parvati is
spearheading a movement to establish the world’s largest
marine protected area by creating an international treaty
for the Marine Arctic Peace Sanctuary (MAPS).
MAPS is meant to be a simple and effective solution
to the humanitarian and ecological crisis caused by
the melting Arctic ice. It received its first signature from
Prime Minister Tuilaepa Aiono Sailele Malielegaoi of
Samoa.
In 2010, Parvati travelled to the North Pole to give
the northernmost musical performance ever to raise
awareness of the melting polar ice. That experience
led her to found Parvati.org in 2014 in response to
the threat of seismic testing in the vulnerable Arctic
Ocean ecosystem.
For more information and to sign the MAPS peti-
tion, which calls on the signees’ governments to ratify
the MAPS Treaty immediately, go to www.parvati.org.
PARVATI AT THE NORTH POLE
CCMA Confirms Tracy Martin as President
The Canadian Country Music Association (CCMA) board of directors has confirmed Tracy Mar-
tin, a media executive with 17 years of experience, as its president. Martin has been serving as
interim president of the CCMA since July 2017, leading the staff and board through Country
Music Week in Saskatoon and executive producing the 2018 CCMA Awards broadcast.
For more information, contact the CCMA: 416-947-1331, [email protected], www.ccma.org.
TRACY MARTIN
14 • C A N A D I A N M U S I C I A N
Audiotree, a Chicago-based company that records and publishes live music sessions, and
Canadian artist agency Paquin Entertainment have partnered to launch Audiotree North, an
extension of the American company’s live performance format. Canadian artists PUP, Lido
Pimienta, Casper Skulls, Pony, Magic Giant, and Begonia have recorded sessions ahead of the
May 11 th launch at the Horseshoe Tavern in Toronto during CMW.
For more information, go to www.audiotree.tv.