Canadian Musician - May / June 2018 - Page 14

CHANGES PUP IN THE FIRST AUDIOTREE NORTH VIDEO MOON KING AT TORONTO’S HORSESHOE TAVERN Audiotree & Paquin Launch Canadian Artist Discovery Platform Ontario Launches a New Vision for the Live Music Industry The Ontario Live Music Working Group (OL- MWG), an industry/government round-ta- ble convened by the Ontario Ministry of Tourism, Culture, and Sport, has released a report called A Vision for Ontario’s Live Music Industry. The four broad recommendations that the document lays out are: 1) Identify and facilitate strategic relationships between government and live music presenters to address policy barriers and grow live music presentation; 2) encourage partnership and mentoring between promoters of large and small events, established and emerg- ing music businesses, and different genres, to support cross-development of local music scenes; 3) raise awareness within the live music industry and among regulators about DIY music presentation, and work to ensure that such spaces are able to thrive in a safe and secure way, and 4) build great- er awareness and strengthen the voice of grassroots music presenters with regards to existing programs and supports, both government and industry-based. The full document can be found at www.musiccanadalive.ca. Toronto Musician Spearheads MAPS Treaty to Establish World’s Largest Marine Protected Area Toronto-based singer, producer, and activist Parvati is spearheading a movement to establish the world’s largest marine protected area by creating an international treaty for the Marine Arctic Peace Sanctuary (MAPS). MAPS is meant to be a simple and effective solution to the humanitarian and ecological crisis caused by the melting Arctic ice. It received its first signature from Prime Minister Tuilaepa Aiono Sailele Malielegaoi of Samoa. In 2010, Parvati travelled to the North Pole to give the northernmost musical performance ever to raise awareness of the melting polar ice. That experience led her to found Parvati.org in 2014 in response to the threat of seismic testing in the vulnerable Arctic Ocean ecosystem. For more information and to sign the MAPS peti- tion, which calls on the signees’ governments to ratify the MAPS Treaty immediately, go to www.parvati.org. PARVATI AT THE NORTH POLE CCMA Confirms Tracy Martin as President The Canadian Country Music Association (CCMA) board of directors has confirmed Tracy Mar- tin, a media executive with 17 years of experience, as its president. Martin has been serving as interim president of the CCMA since July 2017, leading the staff and board through Country Music Week in Saskatoon and executive producing the 2018 CCMA Awards broadcast. For more information, contact the CCMA: 416-947-1331, country@ccma.org, www.ccma.org. TRACY MARTIN 14 • C A N A D I A N M U S I C I A N Audiotree, a Chicago-based company that records and publishes live music sessions, and Canadian artist agency Paquin Entertainment have partnered to launch Audiotree North, an extension of the American company’s live performance format. Canadian artists PUP, Lido Pimienta, Casper Skulls, Pony, Magic Giant, and Begonia have recorded sessions ahead of the May 11 th launch at the Horseshoe Tavern in Toronto during CMW. For more information, go to www.audiotree.tv.