or even sink any money into posters . Request a photo and brief biography from each speaker so you can include that info in your Facebook event . Reach out to your own networks to invite people and ask them to share the event on their own channels . Add the link to any local event listing websites . Give people at least two weeks notice so that they can take time off work or get a babysitter .

A week or more in advance , create questions for the moderator . Think like an audience member – which questions would you ask as someone completely new to the topic ? Consider the individual guest speakers ’ backgrounds ; maybe they have an experience that is exemplary of the topic . Share the questions with the speakers so that they can prepare . Ask the speakers to include any questions they were expecting to be asked in their reply so you can add them .

Create a feedback form for attendees with questions like . What other topics would you be interested in ? Did you find the panel useful ? Would you come back to another one ? Make sure to have a space for an email address so you can contact them for future events .

Arrive early at the event and ask your guest speakers to be present no later than 15 minutes before showtime . Set up designated speaker chairs that are visible from any corner of the room . Test out any PA equipment if you are using it or advise people to speak loud enough for all to hear .

Showtime ! Listen and learn from the panelists , ask questions , and applaud loudly .

Pirates Blend ’ s Sean Ramesbottom

56 • CANADIAN MUSICIAN