Canadian Musician - January/February 2017 | Page 17

MUSIC

Canadian Musician recently surveyed musicians across the country about their experiences and opinions regarding music conferences and events with educational components . Here are some of the results :

74 %

33 %

64 %

29 %

43 %

Conference Survey

of respondents have attended a music industry conference with educational programming like CMW , BreakOut West , East Coast Music Week , etc ., but …
… only 29 % attended such an event in 2016
will attend an educational industry event in 2017 ; 43 % say they might .
say most of the sessions they ’ ve attended as part of these events have been interesting or useful ; 39 % say about half have been interesting or useful .
say they attend these events to network & make industry connections ; 36 % say it ’ s to learn & get advice to advance their careers .

SPEAKING OUT

If you have attended one or more industry conferences in the past , what have you learned about making the most of the opportunity ? What do you do , or would you do differently next time , to make sure it is worth your time and cost ?
“ Doing preliminary research on the panels and delegates is absolutely necessary , as well as doing follow up after the event . Networking is my main goal while attending conferences . Getting one-on-one face time with delegates is my primary goal . I find one-on-one pre-arranged business meetings are the most effective and should be incorporated into all conferences . Networking receptions are less effective as it is usually impossible to meet with all of my targeted delegates and often awkward when a reception has more of a party atmosphere .”
“ Union workshops are most useful , on immigration and recording , and royalties and pensions .”
“ I learn as much about each of the presentations and presenters as I can ahead of time . Many presenters don ’ t seem to have much to offer that ’ s new after you have seen them once . I want to see fresh faces who might possibly have fresh ideas to offer .”
For the full results , visit www . canadianmusician . com / blog .
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