NAMM News
By Luke Walton
MAXIMIZE
Your NAMM Membership
With so much going on in the
world these days , it ’ s easy to miss an opportunity . That ’ s why we ’ re redoubling our efforts at NAMM to inform , excite , and engage our membership through this crucial time . As your trade association , we are dedicated to providing cutting-edge training , events , and data so you can make informed decisions and stay ahead of the game .
NAMM Global Report We believe that music unites us and brings out the best in humanity . In pursuit of this noble goal , NAMM is committed to providing tools to support our members all around the world .
For this reason , we bring you the 2020 NAMM Global Report , capturing a snapshot of 28 international markets . With more than 132 countries and regions attending The NAMM Show and international firms composing 32 % of our total membership base , we recognize and value the need for a global industry perspective . Visit Namm . org to download this important member benefit .
Upcoming Webinars The NAMM Foundation will be presenting a variety of webinars leading up to our Believe in Music Week event with a wide array of topics , from online music education programs to our industry ’ s ability to contribute to social justice and diversity . With pressing issues like school reopening plans and engaging music-making workshops , be sure to tune in . Subscribe to our NAMM newsletters on Namm . org / subscriptions so that you won ’ t miss a beat .
Join Us for Believe in Music Week We ’ re excited for our global community to gather at our new event beginning January 18 , 2021 , which will include three main components : Marketplace , Believe in Music TV , and Training .
Powered by AI and matchmaking software , this highly interactive platform will connect buyers and sellers , helping all industry members learn about the latest products .
Featuring favourites from The NAMM Show , Believe in Music TV will feature exciting livestreamed programming , gear updates , and of course , great music . Join us for must-see events celebrating excellence in our industry such as Best in Show , the TEC Awards , and the Top 100 Dealer Awards .
Attendees will also be treated to cuttingedge training , education , and professional development sessions for all industry segments . Don ’ t miss this opportunity to develop your entire team ’ s skills as we grow to meet the new industry realities and beyond .
Best of all , attendance for this new event is free . Sign up for the interest list today at Believeinmusic . tv . We ’ re looking forward to seeing you online .
Luke Walton is the marketing manager for the National Association of Music Merchants ( NAMM ), the global not-for-profit trade association representing 9,000 manufacturers and retailers of musical instruments and sound products . NAMM ’ s mission is to strengthen the music products industry and promote the pleasures and benefits of making music .
18 CANADIAN MUSIC TRADE