NAMM ’ s Believe in Music Week 2021 Taking Shape Preparations are underway for NAMM ’ s Believe in Music Week , an online event replacing The 2021 NAMM Show and running from Monday , Jan . 18 to Friday , Jan . 22 , 2021 . NAMM says the virtual event will showcase some of the best content from The NAMM Show combined with robust product discovery and networking opportunities . It promises to engage a broad audience that goes beyond that of a physical event .
Registration for Believe in Music Week opened on Oct . 21 st and the Exhibitor Center will open on Dec . 1 st . Other important dates include : The exhibitor meeting portal opens Jan . 4 th ; the Believe in Music channel lineup will be released on Jan . 6 th ; and the attendee meeting portal opens Jan . 11 th . The industry preview meetings will be held Jan . 18 – 20 ; Media Preview Day will be Jan . 20 th ; the Marketplace is open Jan . 21-22 ; and Believe in Music TV sessions will be shown from Jan . 21-22 . The Marketplace and Believe in Music TV content will remain accessible until Feb . 28 , 2021 .
Powered by AI and matchmaking software , NAMM says the platform will connect buyers and sellers through an interactive marketplace and provide sellers with detailed reports of leads and their activities , helping to measure ROI . Exhibitors will also have access to turnkey , multimediarich profile pages that feature video and product information , and be able to engage customers with live chats , polls , and Q & As . Sellers can also segment groups by region and interest , granting meetings with their reps to qualified buyers .
The new Believe in Music TV will feature a series of channels with programming that includes some of the most popular education and entertainment from The NAMM Show , along with new content to inspire and connect the global music and events communities .
A variety of educational sessions will explore the latest tips , ideas , and networking opportunities to help professionals build their businesses and careers . Rather than simply transferring its usual NAMM U and TEC Tracks sessions to a webinar-type format , NAMM is planning to create and commission engaging educational videos that will sometimes also feature a live text-based Q & A in order to better utilize the platform and keep viewers engaged .
To learn more about NAMM ’ s Believe in Music Week , go to www . namm . org / support / believe-in-music-week . To register and be notified of updates , go to attend . believeinmusic . tv .
PHOTO : GETTY IMAGES FOR NAMM
Yorkville Sound Now Distributing Samson Technologies Brands in Canada Yorkville Sound has announced a new partnership with Samson Technologies and is now distributing the Samson Audio , Samson Wireless , and Hartke Amplifiers brands in Canada .
“ Samson was the forerunner with wireless , back when it was considered novelty or seen as an exclusive feature for stadium acts . Today , wireless is most accessible and end users are leaning toward wireless solutions for their home , club , and house-of-worship set-ups ,” says Jeff Cowling , VP of sales and marketing at Yorkville Sound . “ Similar to their wireless expertise , Samson set the industry standard for USB microphones . With a boom in home recording and podcasting , we are thrilled to have Samson ’ s USB line available through Yorkville . We clearly have the best in class under one roof and are aligned with Samson ’ s vision to enhance the lives of music and broadcast professionals everywhere .”
The Samson distribution agreement also includes the Hartke line of bass combos , amplifiers , and cabinets .
For more information , contact Yorkville Sound : 905-837-8777 , canada @ yorkville . com , www . yorkville . com .
OMEA & CMIEC Announce Details for Virtual Amplify 2020 The Ontario Music Educators ’ Association ( OMEA ) and Canadian Music Industry Education Committee ( CMIEC ) have announced details for the online edition of Amplify 2020 , beginning with a “ Conference Kickoff Weekend ” from Nov . 6-8 and then running through the remainder of the month with special events and Q & A sessions .
The event will feature keynotes from acclaimed artist Emmanuel Jal and renowned educator and clinician Dr . Tim Lautzenheiser , as well as a conversation with artist and broadcaster Shad . Organizers have also released a list of other presenters and clinicians , with a slew of pre-recorded clinics going online on Nov . 7 th , followed by a series of Q & As and live presentations from Nov . 10 th to Dec . 6 th .
For more information , including the schedule , workshop descriptions , FAQs , and more , go to www . omea . on . ca / events / amplify2020 /.
CANADIAN MUSIC TRADE 11