Canadian Music Trade - October/ November 2017 - Page 78

ENDORSER UPDATE RHC has announced South African rock band Seether as its latest endorsing artist. Seether uses several of the com- pany’s solutions, including its RoadHog microphone and instrument cables, Concert Series speaker cables, ProCo Sound’s Duracat Cat6 cables, RoadMASTER Drop Snakes, and various RapcoHorizon custom looms. “What I love about these cables is their sturdiness, strength, and design,” says Shaun Morgan, guitarist for Seether. “RapcoHorizon cables may not make my hair cool or my clothes radical, but I can be sitting in my apartment, plugged into my guitar, and recording ideas with a pure, crisp signal. With RHC, I know my tone will always sound great.” Framus has added Russian guitarist Eduard Sharonov to its endorser roster. Sharonov is a guitarist for both the studio and live band of Russian pop artist Sergey Lazarev and also an instrumental rock soloist. Sharonov’s guitar of choice is a German-made Framus Pro Series Teambuilt Panthera Supreme. “I play dif- ferent stuff from funk, jazz, and fusion stuff, to metal and rock music. That’s why, for me, it’s really important to have an instrument that will sound absolutely differently,” says Sharonov. “It’s a great honour to be a Framus artist. I will absolutely use this guitar in concerts with Sergey Lazarev.” 78 CANADIAN MUSIC TRADE Gibson Brands has appointed guitar superstar Slash as its first ever global brand ambassador. As part of his new role, Slash is developing new products with three of its guitar brands: Gibson, Gibson Custom, and Epiphone. Over the past three decades, Slash has collaborated closely with the company on several projects, including product development, marketing, live events, and supporting charitable initia- tives with the Gibson Foundation. “It’s an honour to be Gibson’s first global brand ambassador,” says Slash. “I’ve been working with Gibson since the early days of my profes- sional career and playing Gibson guitars since before that. I’m proud of the creative relationship we’ve developed over the years.” Renowned American jazz drummer Carl Allen is now using Vater drumsticks, brushes, and mallets. With over 200 recordings to his credit, Allen remains active as a sideman with Christian McBride and Inside Straight, Benny Golson, and others, and leads The Carl Allen Quartet and The Art of Elvin, a tribute band dedicated to Art Blakey and Elvin Jones. “I have spent a lot of time searching for what feels like ‘home’ for me in a stick and a stick company. I have found that,” says Allen. “I feel blessed and honoured to join an esteemed roster of amazing drummers and percussion- ists and to be embraced to the family in a manner that makes me feel welcomed and appreciated.”