Canadian Music Trade - October/November 201 | Page 78

ENDORSER UPDATE
RHC has announced South African rock band Seether as
its latest endorsing artist. Seether uses several of the com-
pany’s solutions, including its RoadHog microphone and
instrument cables, Concert Series speaker cables, ProCo
Sound’s Duracat Cat6 cables, RoadMASTER Drop Snakes,
and various RapcoHorizon custom looms.
“What I love about these cables is their sturdiness,
strength, and design,” says Shaun Morgan, guitarist for
Seether. “RapcoHorizon cables may not make my hair cool
or my clothes radical, but I can be sitting in my apartment,
plugged into my guitar, and recording ideas with a
pure, crisp signal. With RHC, I know my tone will always
sound great.”
Framus has added Russian guitarist Eduard Sharonov
to its endorser roster. Sharonov is a guitarist for both the
studio and live band of Russian pop artist Sergey Lazarev
and also an instrumental rock soloist.
Sharonov’s guitar of choice is a German-made
Framus Pro Series Teambuilt Panthera Supreme. “I play dif-
ferent stuff from funk, jazz, and fusion stuff, to metal and
rock music. That’s why, for me, it’s really important to have
an instrument that will sound absolutely differently,” says
Sharonov. “It’s a great honour to be a Framus artist. I will
absolutely use this guitar in concerts with Sergey Lazarev.”
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CANADIAN MUSIC TRADE
Gibson Brands has appointed guitar superstar Slash as its first ever
global brand ambassador. As part of his new role, Slash is developing
new products with three of its guitar brands: Gibson, Gibson Custom,
and Epiphone. Over the past three decades, Slash has collaborated
closely with the company on several projects, including product
development, marketing, live events, and supporting charitable initia-
tives with the Gibson Foundation.
“It’s an honour to be Gibson’s first global brand ambassador,” says
Slash. “I’ve been working with Gibson since the early days of my profes-
sional career and playing Gibson guitars since before that. I’m proud of
the creative relationship we’ve developed over the years.”
Renowned American jazz
drummer Carl Allen is now
using Vater drumsticks,
brushes, and mallets. With
over 200 recordings to his
credit, Allen remains active
as a sideman with Christian
McBride and Inside Straight,
Benny Golson, and others, and
leads The Carl Allen Quartet
and The Art of Elvin, a tribute
band dedicated to Art Blakey
and Elvin Jones.
“I have spent a lot of time
searching for what feels like
‘home’ for me in a stick and a
stick company. I have found
that,” says Allen. “I feel blessed
and honoured to join an
esteemed roster of amazing
drummers and percussion-
ists and to be embraced to
the family in a manner that
makes me feel welcomed
and appreciated.”