PHOTO : GETTY IMAGES FOR NAMM
By Zach Phillips
NAMM NEWS
Industry Education Designed with YOU in Mind
In the real world , where not everyone gets a trophy , only the smartest succeed . That ’ s why The 2018 NAMM Show is your path to success .
We ’ ve long dreamt of building a giant clubhouse for industry education . A hotspot where NAMM members could network , share , and , most of all , discover new ideas to grow their businesses and careers . A forum with a campus feel that served as an extension of The NAMM Show itself , featuring all the education a NAMM member could ever ask for , ranging from music retail to pro audio to event technology , and everything in between .
If that sounds like a good reason to join us at The NAMM Show , then book your travel now . In 2018 , we ’ ll fulfill that vision , bringing you the ultimate industry education hub .
The NAMM U Campus When you arrive in Anaheim this coming January , you ’ ll find the education programs at their new home , a beautiful five-story campus in the Anaheim Hilton – right next door to the convention centre .
The campus even has a name . Yep , you guessed it : NAMM U .
And , in short , NAMM U is now much more than an education program . It ’ s a hang . It ’ s a destination within The NAMM Show . And , of course , it ’ s a centre of industry best practices , big ideas , and world-class training opportunities , housing hundreds of sessions – and unlike anything you ’ ve seen before .
Highlights of what you ’ ll find at the new NAMM U Anaheim Hilton Center include :
THE BAND ’ S ROBBIE ROBERTSON WITH NAMM ’ S JOE LAMOND
PHOTO : GETTY IMAGES FOR NAMM
Music Retail : NAMM U Breakfast Sessions each morning of the show , featuring free breakfast , music , and insight from industry thought leaders , along with Retail Boot Camp the day before the show kicks off . And for retailers on the show floor , the NAMM Idea Center is staying right where it ’ s been , conveniently located in the lobby of the Anaheim Convention Center . ( Think of it as NAMM U ’ s satellite campus .)
Audio Production : More than 300 sessions for seasoned and emerging pro audio professionals from the Audio Engineering Society ( AES ), TEC Tracks , and A3E ( Advanced Audio + Applications Exchange ), plus Dante Certification Training .
Event Technology : Training and sessions on lighting , lighting networking , safety , and rigging from the Entertainment Services and Technology Association ( ESTA ), Front of House , Projection Lights & Staging News , and Lighting & Sound America .
Students & Educators : A robust program for music students and faculty , including GenNext College Music Society sessions and Music Education Days .
So make your travel plans . We can ’ t wait to see you in 2018 !
GUY KAWASAKI PRESENTING DURING NAMM U
Check out a map of the brand new NAMM U Campus at www . canadianmusictrade . com / blog , and visit www . namm . org / thenammshow / 2018 / attend to register for The 2018 NAMM Show .
Zach Phillips is Director of Professional Development for NAMM , the global not-for-profit trade association representing 9,000 manufacturers and retailers of musical instruments and sound products . NAMM ’ s mission is to strengthen the music products industry and promote the pleasures and benefits of making music .
CANADIAN MUSIC TRADE 19