Canadian Music Trade - October/ November 2017 - Page 19

NAMM NEWS By Zach Phillips In the real world, where not everyone gets a trophy, only the smartest succeed. That’s why The 2018 NAMM Show is your path to success. We’ve long dreamt of building a giant clubhouse for industry education. A hotspot where NAMM mem- bers could network, share, and, most of all, discover new ideas to grow their businesses and careers. A forum with a campus feel that served as an extension of The NAMM Show itself, featuring all the education a NAMM member could ever ask for, ranging from music retail to pro audio to event technology, and everything in between. If that sounds like a good reason to join us at The NAMM Show, then book your travel now. In 2018, we’ll fulfill that vision, bringing you the ultimate industry education hub. The NAMM U Campus When you arrive in Anaheim this coming January, you’ll find the education programs at their new home, a beautiful five-story campus in the Anaheim Hilton – right next door to the convention centre. The campus even has a name. Yep, you guessed it: NAMM U. And, in short, NAMM U is now much more than an education program. It’s a hang. It’s a destination within The NAMM Show. And, of course, it’s a centre of industry best practices, big ideas, and world-class training op- portunities, housing hundreds of sessions – and unlike anything you’ve seen before. Highlights of what you’ll find at the new NAMM U Anaheim Hilton Center include: Industry Education Designed with YOU in Mind GUY KAWASAKI PRESENTING DURING NAMM U Music Retail: NAMM U Breakfast Sessions each morning of the show, fea- turing free breakfast, music, and insight from industry thought leaders, along with Retail Boot Camp the day before the show kicks off. And for retailers on the show floor, the NAMM Idea Center is staying right where it’s been, conve- niently located in the lobby of the Anaheim Convention Center. (Think of it as NAMM U’s satellite campus.) Audio Production: More than 300 sessions for seasoned and emerging pro audio professionals from the Audio Engineering Society (AES), TEC Tracks, and A3E (Advanced Audio + Applications Exchange), plus Dante Certification Training. Event Technology: Training and sessions on lighting, lighting networking, safety, and rigging from the Entertainment Services and Technology Associ- ation (ESTA), Front of House, Projection Lights & Staging News, and Lighting & Sound America. Students & Educators: A robust program for music students and faculty, including GenNext College Music Society sessions and Music Education Days. So make your travel plans. We can’t wait to see you in 2018! Check out a map of th R'&BWrR6W2@wwr6FW67G&FR6&rBf6Bwwr&rFV6r#GFVBF&Vv7FW"f"FR#6r०6Ɨ22F&V7F"b&fW76FWfVVBf"FPv&Bf"&fBG&FR766F&W&W6VFrRЦf7GW&W'2B&WFW'2bW667G'VVG2B6VB&GV7G2( 2֗762F7G&VwFVFRW62&GV7G2GW7G'@&FRFRV7W&W2B&VVfG2brW62DR$N( 2$$$R$$U%E4tD( 2R@4DU42E$DP