Canadian Music Trade - October/ November 2017 - Page 16

NEWS KEYNOTE SPEAKERS HERB TRAWICK (SEATED LEFT) & DAVE PENSADO (RIGHT) AT IMSTA FESTA IMSTA FESTA Toronto Brings Out Enthusiastic Music & Audio Crowds AUDIOFILE CO-FOUNDER MATTHEW FOUST Audiofile Engineering Under New Ownership Audiofile Engineering, a maker of apps and systems for musicians and audio engineers, has been acquired by Krekeltronics, a Minnesota-based product development firm. A new team will be resuming develop- ment on Audiofile products such as Fidelia, Vio, and Audiofile Calc, and has expanded contract product development services to assist with hardware, firmware, software, and integration, partnering with key audio technology and market leaders. For more information on Audiofile products, go to The fourth annual IMSTA FESTA Toronto show was held at Ryerson University on Oct. 14 th . Presented by the International Music Software Trade Association (IMSTA) and the SAE Institute, the free event hosted 53 music and audio technology exhibitors plus a lineup of presentations and panels throughout the day. Final attendance figures were not available as CMT went to print, but organiz- ers say that pre-registration was up over past years. For the presentations, such as the keynote by Grammy-winning mix engineer Dave Pensado and music manager/ executive Herb Trawick of Pensado’s Place, the theatre and overflow room were filled to capacity. From the stage, Trawick praised the ethnic and gender diversity of those in the theatre. “When we sit in the TV studio we film in, there is a disconnect sometimes be- tween us and our audience, so we make a big effort here to connect with that audience,” Pensado told Canadian Music Trade. Trawick added with a laugh, “It’s inspir- ing; how hard is it to go to a place and have 400 or 500 people go, ‘We love you!’” There were other musician-focused presentations on utilizing Spotify, making a living in Toronto, and a “How I Mix” session with Rich Chycki (Aerosmith, Rush, Pink). The Cooking Beats interactive producer master class was hosted by FrancisGotHeat, who has produced beats for Drake, Eminem, Big Sean, and more. For more information, contact IMSTA: 416-789-6850,, STAY CONNECTED TO THE CANADIAN MUSIC INDUSTRY Join the CMT e-Newsletter and get; • up-to-date news • industry event listings • exclusive offers • staffing announcements • buisness building tips • market trends and much more SUBSCRIBE NOW & DON’T MISS OUT! 16 CANADIAN MUSIC TRADE