Canadian Music Trade - October/ November 2017 - Page 10

NEWS NAMM 2017 Global Report Year-over-year changes in Canadian imports from 2015 to 2016: Acoustic Fretted Instruments -8.9% Bowed Instruments +15.6% NAMM Releases 2017 Global Report for Members NAMM has released its 2017 Global Report for its members, which highlights industry trends globally and includes snapshots of 25 national MI markets, including Canada. “Any doubts about the global nature of the music and sound products business have long since been erased, and with more than 120 countries and regions now attending The NAMM Show, a global perspective of our industry is an ever-increasing need,” says the organization about the report. The 2017 Global Report features retail sales figures, unit sales information, analy- sis, and import/export numbers for musical instruments and products. Statistics are compiled from independent sources from around the world, including The Music Trades mag- azine and The U.S. Census Bureau. The Canadian section of the report was compiled with the help of Canadian Music Trade. In the report, it’s revealed that Canada is the United States’ top export destination for musical products, with roughly $325 million in products arriving in Canada annually from its southern neighbour. This is about 20 per cent of the United States’ export value in MI. Long & McQuade President Steve Long is also quot- ed in the Canada section of the report. “There is a lot of online competition in our industry. The expectations of our customers have increased. I often receive emails from customers wondering why a product is taking so long because they can ‘get it from Amazon in five days.’ This is not the reality, as often this is in reference to products that have not even been released yet by the manufacturer. This has also created an opportunity to offer great personalized service that people are not getting when they deal online,” Long says. “Rentals, trade-ins, lessons, financing, repairs, and used products are all big market areas for us. Clinics, education, and community involvement are all important parts of our marketing efforts. These are the opportunities that allow us to continue to grow. These days, if you have a plan and a program and are willing to work really hard at it, you can succeed. The days of just opening the doors and waiting for customers are gone.” Only authorized contacts of active NAMM member companies can download the Global Report. For more information, go to www.namm.org/membership/ global-report. Brass Instruments +14.6% Electric Instruments (Guitars/Drums) -2.2% Electronic Keyboards -2.2% PA/Recording +2.1% Percussion Products -1.2% Pianos +2.0% Printed Music -8.9% Strings and Accessories -4.1% Woodwind/Harmonica/ Accordion +5.1% TOTAL +1.4% CBC Music & MusiCounts Launch 3 rd Canadian Music Class Challenge CBC Music, in association with MusiCounts, has announced the return of the Canadian Music Class Challenge, now in its third year, which encourages eligible music classes, music clubs, and after-school programs to submit a video performance of a Canadian song for a chance to win one of six $5,000 classroom recording studios. This year’s competition has launched and will close on Nov. 24, with winners to be announced on CBC Radio 2 Morning with Raina Douris on Dec. 15, 2017. Last year saw over 500 groups from grades one to 12 enter across six categories with many students being profiled across CBC’s digital, radio, and television platforms. A panel of musicians and CBC Music journalists will evaluate submissions and release a list of the top 10 finalists in each category on Dec. 8, 2017. Schools that participate in the Canadian Music Class Challenge also have the opport []H\H܈][[Y[[\]Z\Y[Y]\P[&B[ZYܘ[K܈[ܙH[ܛX][ۈ[H\وۙX\˘ؘ]\X˘K]\X\˂LSQPSUTPQ