Canadian Music Trade - June/July 2017 - Page 29

1:30 p.m. Innovative Store Design Ideas: Nashville Edition Tim Spicer, Spicer’s Music (Moderator); Christie & Walter Carter, Carter Vintage Guitars; Fred Carpenter, The Violin Shop & Pamela Cole, Fanny’s House of Music 4:30 p.m. 5 Ways to Differentiate Your Lesson Program Noel Wentworth, Wentworth Music FRIDAY, JULY 14 2 p.m. 5 Social Media Strategies to Grow Your Business Paul Myatt, Forte School of Music 10:30 a.m. 7 Steps for Online Marketing Excellence Mitch Joel, Marketing Vision- ary & President of Mirum Agency 2:30 p.m. Amp up Your Business with eBay: Insider Tips & Tools Michael Mosser, eBay 11 a.m. YouTube Power Tips for Music Retailers Mitch Gallagher, Sweetwater 3 p.m. Will You Pass the Music Retail Financial IQ Test? Alan Friedman, Friedman, Kannenberg & Co. 11:30 a.m. Website Makeover: What I’ve Learned Tracy Leenman, Musical In- novations (Moderator); Allen McBroom, Backstage Music & Dan Fugate, Blues Angel Music 3:30 p.m. New Technologies to Grow Your Lesson Program Billy Cuthrell, Progressive Music Center & Music Inc. columnist 4 p.m. How to Make Your Reverb.com Listings Stand Out Gabriel O’Brien, Larry’s Music Center 12 p.m. No Filter: Instagram Tips for Connecting with Customers Ryan Sargent, MakeMusic & Billy Cuthrell, Progressive Music Center 12:30 p.m. The Biggest Mistakes in Lesson Programs (Updated) Pete Gamber, Music Lessons Expert & Music Inc. columnist 1 p.m. YouTube Success Strategies for Indies John Fowler, Shoreline Music 1:30 p.m. Offbeat Store Design: High Impact on a Dime Mark Maxwell, Maxwell’s House of Music 2 p.m. How to Increase Cash Flow by 25 Percent—Starting Next Week Bob Popyk, Music Trades maga- zine columnist & Alan Friedman, Friedman, Kannenberg & Co. 2:30 p.m. Proven Promotions to Drive Store Traffic Whitney Brown Grisaffi, Ted Brown Music 3 p.m. Community-Minded Promo- tions to Grow Your Business Ernie Lansford, industry veteran & sales consultant (Moderator); Miriam Risko, Mike Risko Music & Noel Wentworth, Wentworth Music 3:30 p.m. Lessons in Loyalty: How to Keep Your Students Melissa Loggins, Music Authority 4 p.m. Live Video Power Tips for Musicians & Retailers (Double Session) Laura B. Whitmore, BackStory Events & Mike Molenda, Guitar Player magazine SATURDAY, JULY 15 10:30 a.m. How to Build an Audience on Instagram Ryan Carter, Parachute Media 11 a.m. The Future of the Guitar (Double Session) Presented by Guitar Player magazine Summer