The National Music Council will honour Grammy-winning songstress Crystal Gayle , singer-songwriter and poet Patti Smith , and comic , actor , writer , musician , and creators ’ rights activist Harry Shearer at the 34 th annual American Eagle Awards at Summer NAMM . The awards are presented each year in recognition of longterm contribution to American musical culture and heritage , the importance of music education for all children , and the need to protect creators ’ rights , both locally and internationally .
The honorees will be celebrated during Summer NAMM ’ s Opening Night Party at the
EMMYLOU HARRIS AT THE 2016 AMERICAN EAGLE AWARDS
Music City Center , which is open to industry members , Summer NAMM attendees , and the general public .
MUSIC INDUSTRY DAY
Saturday , July 15 Professionals and students from across the music and audio industries will be able to attend Summer NAMM 2017 to discover new products , attend educational workshops , catch live music , and network to form new relationships . Attendees will be able to participate in a variety of recreational music making activities while building their business networks .
shopped the far corners of the show floor to identify the biggest products , technologies , and services at the show . The idea is to highlight the gear that is most likely to make a big impact in the fourth quarter and the New Year .
NAMM UNIVERSITY SCHEDULE
IDEA CENTER SESSIONS BOOTH 463
Idea Center sessions are educational sessions , usually 30-minutes in length with some running longer , that are filled with business-building ideas that retailers can put to use right away .
BREAKFAST SESSIONS
NAMM U will be offering Breakfast Sessions each morning in the Music City Center ’ s Grand Ballroom . A free breakfast is served 8 a . m . and the session runs from 8:30-9:30 a . m . These sessions feature in-depth discussions and guest speaker presentations featuring industry insiders weighing in with their ideas and strategies for doing business in today ’ s competitive marketplace .
Thursday , July 13
THE RETAIL STORE OF THE FUTURE
Retail Prophet Founder & CEO Doug Stephens interviewed by NAMM Pres . Joe Lamond In a special Breakfast Session , NAMM welcomes retail futurist and thought leader Doug Stephens , founder and CEO of Retail Prophet . Author of the best-selling book The Retail Revival , Stephens will sit down with NAMM President and CEO Joe Lamond to share his forward-thinking insights . Attendees can find out how we got here , where we ’ re going , and how they can begin to chart their future now . Stephens will also look at the retail store of the future , from staffing and design to technology and marketing . ( Note : This session is a live event only and will not be streamed online .)
28 CANADIAN MUSIC TRADE
Friday , July 14
THE CONNECTED CONSUMER : CUSTOMER EXPERIENCE IN AN ONLINE WORLD
Presented by Doug Fleener , Sixth Star Consulting & customer experience expert In this session , customer experience expert Doug Fleener will explain to attendees how they can make their business stand out in this age of unlimited choices and nonexistent attention spans . Retailers , manufacturers , and distributors will discover the most common barriers to providing a world-class customer experience and how to avoid them . Fleener will discuss how companies have been able to dramatically elevate their customer experience and sales results . And most of all , attendees will walk away with proven hacks and actionable tips they can put to use right away for delivering a powerful experience over and over again .
Saturday , July 15
BEST IN SHOW
Panel moderated by Frank Alkyer , Music Inc . & UpBeat Daily magazines Summer NAMM attendees are invited to join Frank Alkyer and a panel of music retail experts for this fast-moving NAMM U Breakfast Session . The panelists will have
THURSDAY , JULY 13
10:30 a . m . 5 Tips to Make the Most of Your Video Marketing Dan Abel , Reverb . com
11 a . m . Proven Ideas for Effective Instagram Posts Ryan Carter , Parachute Media
11:30 a . m . Practical Tips for Better Website Content Will Mason & Nicole Patton , Mason Music
12 p . m . Lesson Program Do ’ s and Don ’ ts Carol Cook , The Music Room
12:30 p . m . How to Use Facebook as an Effective Sales Tool Rob Mestric , Port Mac Guitars
1 p . m . 6 Ways to Supercharge Your Email Marketing Peter Malick , Lumen Foundry