Canadian Music Trade - June/July 2017 - Page 19

NAMM NEWS By Shelley Barski Dominate Your Fourth Quarter with Summer “Summer NAMM gives us a chance to debut new models that weren’t ready to show for The NAMM Show.” Glen Woolf, Customer Service Manager, Taylor Guitars At Summer NAMM, you’ll have the opportunity to connect with 500+ exhibitors showcasing 1,600 brands as well as see, hear, and demo innovative new products across the music, pro audio, DJ, lighting, software, and event tech- nology markets. Summer NAMM is the place to discover the next big product that will drive customers to your store and increase sales. Get an edge on your competition by arriving one day early on Wednesday, July 12 th , for Retail Boot Camp, a full day of free training for your music retail business. Workshops will include relevant insight on retail today and how to respond to consumers’ ever-shifting buying habits. Free lunch will also be provided. Professional education will be offered across four tracks to help you discover new ideas that will help you build your business and career skills. Every morning at the show, NAMM U Breakfast Sessions will provide free breakfast and in-depth discussions led by top thought leaders and industry insiders to help influence your bottom line in the fourth quarter and beyond. Thursday will offer a glimpse into the fu- ture with Doug Stephens, founder of the Retail Prophet, as he sits down with NAMM President and CEO Joe Lamond for forward-thinking in- sights to help you adapt to the seismic changes in retail. Customer experience expert Doug Fleener will lead Friday’s session, as he explores how companies like yours have been able to dramatically elevate their customer experience and sales results. Saturday’s highly anticipated Best in Show session will feature peer-reviewed music prod- ucts hot off the show floor, hosted by Music Inc.’s Frank Alkyer. Held every half-hour on the show floor, The NAMM Idea Center will present sessions covering a variety of topics, including websites, online marketing, store design, music lessons, promotions, and finance. TEC Tracks sessions will be kicking off as well, focusing on topics relating to recording, game audio, live sound, houses of worship, VR, AI, wearables, and more. For the first time at Summer NAMM, Audinate will offer Dante Certification training, covering digital audio net- working and levels one and two certification. Hear from experts in the field who are ready to share their strategies for success, as well as a sneak peek at what’s coming next. “This is my 35 year in business and most of my to- tal education on retailing has come from NAMM through NAMM U.” David Schmidt, Schmidt’s Music th Exciting events will be happening across the Music City Center campus beginning with the NAMM Opening Night Party featuring the American Eagle Awards. Wrap up day one with free drinks, food, and networking and then enjoy an evening of entertainment from Crystal Gayle, Patti Smith, Harry Shearer, and special guests! S ummer NAMM is where retailers, manufacturers, and music and sound professionals come to grow their businesses. The midsummer gathering is a once-a-year opportunity to see a glimpse of our industry’s future, understand what’s com- ing next, and discover how to best position your business for success. The show offers numerous opportunities to discover new strategies, build important business relationships, engage with a commu- nity of like-minded, passionate professionals, and check out the latest products just in time for the busy back-to-school and holiday selling seasons. NAMM STOCK UP ON THE LATEST GEAR & GET READY FOR SUCCESSFUL FALL, BACK-TO-SCHOOL & HOLIDAY SELLING SEASONS Other exciting events to look forward to include Bands at NAMM performances on The NAMM Terrace stage throughout the show, highlighting Nashville’s hottest talent, as well as the annual Top 100 Dealer Awards celebrating the best in music retail from around the world. On Saturday, Summer NAMM will open its doors to the public for one day only. Music Industry Day will welcome a broader audience of music professionals including recording stu- dios, concert venues, houses of worship, music educators, students, associations, aspiring musi- cians, pro technologies professionals, and more, creating an even more dynamic environment for exhibitors to network and connect with new buyers. “The most valuable part of our NAMM member- ship is definitely the community. Being able to talk to other stores and see what they’re doing and bounce ideas off each other is really beneficial.” Sarah Ogle, Springfield Music Make plans to grow your fourth quarter and beyond. Register for Summer NAMM badges, book your hotel, and learn more at www.namm.org/summer. Shelley Barski is the Content Manager for the National Association of Music Merchants (NAMM), the global not-for-profit trade association representing 9,000 manufacturers and retailers of musical instruments and sound products. NAMM’s mission is to strengthen the music products industry and promote the pleasures and benefits of making music. CHARLIE DANIELS PERFORMS CANADIAN MUSIC TRADE 19