Canadian Music Trade - June/July 2017 - Page 13

AES to Join the 2018 NAMM Show in New Format The National Association of Music Mer- chants (NAMM) and the Audio Engineer- ing Society (AES) have announced a new collaborative alliance that will integrate pro audio educational training activities related to live sound, performance audio, recording technology, and other topics into The 2018 NAMM Show, which is running from Jan. 25-28 in Anaheim, CA. As part of the integration and affiliation, “AES at NAMM” will establish a new format for this part of the AES’s West Coast presence in 2018. The organization’s technical sessions, expert speaker presentations, hands-on workshops and tutorials, as well as networking events and social opportunities will join as a segment of The NAMM Show’s professional development offerings for music and pro audio professionals. “Audio is everywhere, and it’s a growing part of NAMM,” says AES President Alex Case. “And, when it comes to professional audio, attendees and exhibitors alike want to know more and sound better; they’re singing our song. We are confident a growing number of attendees will want to experience exciting new AES educational opportunities, audition new audio products, and grow their professional networks to include some friendly audio pros through AES at NAMM.” For more information, go to www.namm.org. CANADIAN MUSIC TRADE 13