Canadian Music Trade - June/July 2017 - Page 11

Roland Canada Names David Beinert as New Ontario Sales Rep David Beinert has joined the Roland Canada team as its new eastern sales representa- tive, based out of Toron- to. A lifelong musician, Beinert brings ROLAND CANADA’S DAVID BEINERT a vast musical background along with several years of sales exper- tise to the role. Of his appointment, Beinert says, “I’m very excited to begin my new role, and I look forward to becoming a mem- ber of the Roland Canada team.” For more information, contact Roland Canada: 604-270-6626, FAX 877- 270-6552, www.roland.com. St. Louis Music Now Distributing Warwick Music Group St. Louis Music is now distributing Warwick Music Group’s instruments in North America. Warwick Music Group is the maker of the well-known pBone, pTrumpet, and pBuzz plastic band instruments for students and beginners. “We are excited to represent the full line for this range, designed by British musicians, and see tremendous potential which will complement the already exceptional offering for St. Louis Music customers,” says Mark Ragin, president and CEO of St. Louis Music Branislav Zivkovic, COO and North American president for Warwick Music Group, also comments, “Trade partners, artists, educators, and par- ents have supported and already enabled tens of thousands of children to begin their musical and brass journey with our instruments. We are delighted that St. Louis Music is offering the entire line of instruments.” For more information, contact St. Louis Music: 800-727-4512, info@ stlouismusic.com, www.stlouismusic.com. SLM CEO MARK RAGIN Techni+Contact Canada Names New Western Canada Sales Manager TECHNI+CONTACT CANADA’S ALEX MCINTYRE Techni+Contact Canada has announced the appointment of Alex McIntyre to the position of regional sales manager for Western Canada. McIntyre brings over 30 years of professional experience to the position and was previously an account manager at Inland Audio Visual in Winnipeg. “We are very happy to welcome Alex to our team,” says Jean-Pierre Xenopou- los, Techni+Contact’s director of sales. “His solid experience working with our product lines and with end users will be a wonderful asset to our business.” For more information, contact Techni+Contact Canada: 514-695-4883, info@technicontact.com, www.technicontact.com. Following a similar survey last year, Canadian Music Trade again polled MI store owners, managers, and staff to find out if and how they are using social media for their businesses, as well as assessing the usefulness of various social media platforms. Let’s compare: 61% of respondents’ businesses began using social media 5 or more years ago… 17% began using it just within the last year 21% say Instagram has grown the most in usefulness in the last two years, while 42% say it’s Facebook Social Media Survey 63% At , Facebook remains the platform that takes up the most time & attention, and also the one that fosters the most customer engagement at 79%, up from 57% Interestingly, the number of businesses that don’t have a specific person tasked with managing social media is at Instagram increased in popularity from 30% in 2016 to 37% this year while Twitter declined from 57% to 47% 37% in 2017, compared to 26% in 2016 For the full results, visit CanadianMusicTrade.com/Blog CANADIAN MUSIC TRADE 11