Roland Canada Names
David Beinert as New
Ontario Sales Rep
David Beinert
has joined
the Roland
Canada team
as its new
eastern sales
representa-
tive, based
out of Toron-
to. A lifelong
musician,
Beinert brings
ROLAND CANADA’S DAVID BEINERT a vast musical
background
along with several years of sales exper-
tise to the role.
Of his appointment, Beinert says,
“I’m very excited to begin my new role,
and I look forward to becoming a mem-
ber of the Roland Canada team.”
For more information, contact
Roland Canada: 604-270-6626, FAX 877-
270-6552, www.roland.com.
St. Louis Music Now Distributing
Warwick Music Group
St. Louis Music is now distributing Warwick Music Group’s instruments
in North America. Warwick Music Group is the maker of the well-known
pBone, pTrumpet, and pBuzz plastic band instruments for students and
beginners.
“We are excited to represent the full line for this range, designed by
British musicians, and see tremendous potential which will complement
the already exceptional offering for St. Louis Music customers,” says Mark
Ragin, president and CEO of St. Louis Music
Branislav Zivkovic, COO and North American president for Warwick
Music Group, also comments, “Trade partners, artists, educators, and par-
ents have supported and already enabled tens of thousands of children
to begin their musical and brass journey with our instruments. We are
delighted that St. Louis Music is offering the entire line of instruments.”
For more information, contact St. Louis Music: 800-727-4512, info@
stlouismusic.com, www.stlouismusic.com.
SLM CEO MARK RAGIN
Techni+Contact Canada Names New Western
Canada Sales Manager
TECHNI+CONTACT CANADA’S
ALEX MCINTYRE
Techni+Contact Canada has announced the appointment of Alex McIntyre to the
position of regional sales manager for Western Canada. McIntyre brings over 30
years of professional experience to the position and was previously an account
manager at Inland Audio Visual in Winnipeg.
“We are very happy to welcome Alex to our team,” says Jean-Pierre Xenopou-
los, Techni+Contact’s director of sales. “His solid experience working with our
product lines and with end users will be a wonderful asset to our business.”
For more information, contact Techni+Contact Canada: 514-695-4883,
[email protected], www.technicontact.com.
Following a similar survey last year, Canadian Music Trade again polled MI store
owners, managers, and staff to find out if and how they are using social media for
their businesses, as well as assessing the usefulness of various social media
platforms. Let’s compare:
61%
of
respondents’
businesses began
using social media
5 or more years
ago… 17% began
using it just within
the last year
21%
say
Instagram has
grown the most in
usefulness in the last
two years, while 42%
say it’s Facebook
Social Media Survey
63%
At
,
Facebook remains
the platform that
takes up the most
time & attention,
and also the one that
fosters the most
customer
engagement at
79%, up from 57%
Interestingly, the
number of businesses
that don’t have a
specific person
tasked with
managing social
media is at
Instagram
increased in
popularity from
30% in 2016 to
37%
this year while
Twitter declined
from 57% to 47%
37%
in 2017,
compared to 26% in
2016
For the full results, visit CanadianMusicTrade.com/Blog
CANADIAN MUSIC TRADE
11