December / January 2021 Volume XLII Number 1
Ways to maximize your NAMM membership , Pg . 20
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DEPARTMENTS
€ From the Floor € Low-Cost Ideas to Increase Traffic
€ News € The latest MI industry updates
€ NAMM News € Register Now for NAMM ’ s Believe in Music Week
€ Supplier Spotlight € Revelation Cable Company
€ Faces € Peter Marunzak
€ Business Matters € Look Back & Ahead with the Reigning NAMM
€ Dealer of the Year
€ Product News € The latest products & technologies to hit the market
€ Advertisers ’ Index € Events Classifieds € Endorser Update
FEATURES
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€ This is Not The NAMM Show , This is Believe in Music Week
€ By Michael Raine € Just as The NAMM Show is not your average trade € € show , the association has promised this new event € € will not be another run-of-the-mill virtual trade € € show like we ’ ve gotten accustomed to seeing € surprisingly quickly . Read our preview to see what € € they ’ ve created instead .
2021 € Dealer € Roundtable € Weighing lessons learned & what to € expect € By Michael Raine € We reached out to a few friends running MI stores € € across the country to find out what they ’ ve learned € € through this unprecedented challenge , and what € € their hopes , worries , and expectations are for an € € unpredictable year ahead . €
Get to know Revelation Cable Company , Pg . 17