NAMM News
By Luke Walton
REGISTER NOW
FOR NAMM ’ S BELIEVE IN MUSIC WEEK
Taking place January 18 – 22 ,
2021 , NAMM ’ s new Believe in Music Week digital event is not one to miss .
While not The NAMM Show nor a mere virtual tradeshow , Believe in Music Week will meet the immediate business needs of NAMM member companies . The digital event will feature activities ranging from cutting-edge education for all segments of the industry to networking and AI matchmaking ; product launches to live Q & As ; and thrilling concerts and brand events , as well as business-to-business opportunities to reaffirm and grow connections .
Believe in Music Week will feature a mix of comprehensive programming and professional education — all designed to elevate the innovation and inspiration found across the industry . The event has three major elements : the Marketplace is designed to bring together buyers and sellers from around the globe ; Believe in Music TV features programming to educate , connect , and inspire ; and the Training section showcases educational sessions to navigate the “ now ” and prepare for the “ next .”
The marketplace will feature several components highlighting innovative brands , the latest products , and curated showcases . Featuring leading organizations across the music , pro audio , and sound landscape , the highly-interactive environment will provide a connection point for buyers , sellers , and media to connect across the world . Discover your new best-seller through our AI-powered matchmaking and recommendation software . Believe in Music Week will feature three channels of exciting , must-see programming , including some of the best education and entertainment you ’ ve come to expect from The
16 CANADIAN MUSIC TRADE
NAMM Show , along with new content to inspire and connect our global communities . Believe TV will feature the heart of our industry , showcasing the power of music education , exciting performances , and NAMM ’ s live studio updates with opening sessions and events broadcasted to a global audience . Gear
TV will be like walking The NAMM Show floor , showcasing the latest brand innovations and stories . Artist TV will bring celebrity power and insights to the event , featuring live music , as well as artist appearances and interviews to engage music enthusiasts worldwide .
The online experience will also offer more than 150 professional development and training sessions for all sectors of the music products , pro audio , and entertainment technology industries , and NAMM Foundation education for music educators and administrators , non-profit professionals , and college-aged students and faculty , among others . Featured on the Believe in Music platform and free to all registrants , professionals will have access to the strategies and tools to further their businesses and careers by connecting with top thought leaders to meet challenges and thrive in any climate .
Being offered are four tracks for music products , pro audio , and entertainment technology professionals : business , audio production and music technology , entertainment technology , and artists . Each of the two education days will begin with an opening “ big picture ” session featuring industry VIPs , artists and influencers , and NAMM President and CEO Joe Lamond , with perspectives of what to expect in the year ahead .
Likewise , the industry ’ s much-loved annual events will now take place during Believe
in Music Week . The 36 th TEC Awards will recognize the individuals , companies , and technical innovations behind the sound of recordings , live performances , films , television , video games , and multimedia . Learn more at www . tecawards . org .
The Top 100 Dealer Awards will also be celebrated during the week . Now in its 10 th year , the annual awards honour music retailers who have demonstrated a commitment to best practices , creativity , and innovation in retail .
If there ’ s any one common vision across our industry , it ’ s that as a global community , we believe in music . We believe in the future of music and in the future of our industry , and in this moment , we will unite and support music makers around the world . We are grateful that the global music , sound , and entertainment technology industry is united in this cause and is uniting in this moment .
We are excited to bring the world a new digital event and look forward to seeing you all at Believe in Music Week from Jan . 18 – 22 , 2021 , featuring exclusive content from Cosmo Music and Canadian Music Trade .
Member registration is available at www . namm . org , while general registration and information can be found at attend . believeinmusic . tv .
Luke Walton is the marketing manager for the National Association of Music Merchants ( NAMM ), the global not-for-profit trade association representing 9,000 manufacturers and retailers of musical instruments and sound products . NAMM ’ s mission is to strengthen the music products industry and promote the pleasures and benefits of making music .