Canadian Music Trade - December/January 2018 | Page 5

FEATURES
DEPARTMENTS
09. FROM THE FLOOR
39. ADVERTISERS INDEX
What Google Wants
10. NEWS
The latest MI industry updates
16. SUPPLIER SPOTLIGHT
Dragonfly Guitars
42. EVENTS
44. CLASSIFIEDS
It Starts by Placing a Bet
18. FACES
Drum Sales
Done Right
A Top-to-Bottom Primer on
Acoustic Drum Retail
Today’s retail environment is less
about the “hard sell” and more
about meeting the needs of the
informed shopper. We’ve got tips
from drum retail experts on how
to do just that.
24.
Taylor Murray
Maximize Your Time at The NAMM
Show
20.
By Chris Brown
46. ENDORSER UPDATE
17. NAMM NEWS
32. BUSINESS MATTERS
Everything you need to know about The 2018
NAMM Show, Pg. 24
Get to know luthier Dan Richter & Dragonfly
Guitars, Pg. 16
34. PRODUCT NEWS
The latest products & technologies
to hit the market
The 2018
NAMM Show
The Must-Attend Events,
Canadian Exhibitor
Previews & More
PLUS:
Expert Tips on Maximizing
Your NAMM Investment
No Risks,
No Rewards
Making Bold
Business Decisions
What Google Wants
Getting Your Store
on Page One
A TOP-TO-BOTTOM PRIMER
ON SELLING ACOUSTIC KITS
Cover Design
by Amanda Goncalves
Focus On
The 2018 NAMM
Show
By Michael Raine
Every year, we report how NAMM
organizers have strived to make
the show better than ever before,
but if ever The NAMM Show team
has outdone itself, it’s for 2018.