FEATURES DEPARTMENTS 09. FROM THE FLOOR 39. ADVERTISERS INDEX What Google Wants 10. NEWS The latest MI industry updates 16. SUPPLIER SPOTLIGHT Dragonfly Guitars 42. EVENTS 44. CLASSIFIEDS It Starts by Placing a Bet 18. FACES Drum Sales Done Right A Top-to-Bottom Primer on Acoustic Drum Retail Today’s retail environment is less about the “hard sell” and more about meeting the needs of the informed shopper. We’ve got tips from drum retail experts on how to do just that. 24. Taylor Murray Maximize Your Time at The NAMM Show 20. By Chris Brown 46. ENDORSER UPDATE 17. NAMM NEWS 32. BUSINESS MATTERS Everything you need to know about The 2018 NAMM Show, Pg. 24 Get to know luthier Dan Richter & Dragonfly Guitars, Pg. 16 34. PRODUCT NEWS The latest products & technologies to hit the market The 2018 NAMM Show The Must-Attend Events, Canadian Exhibitor Previews & More PLUS: Expert Tips on Maximizing Your NAMM Investment No Risks, No Rewards Making Bold Business Decisions What Google Wants Getting Your Store on Page One A TOP-TO-BOTTOM PRIMER ON SELLING ACOUSTIC KITS Cover Design by Amanda Goncalves Focus On The 2018 NAMM Show By Michael Raine Every year, we report how NAMM organizers have strived to make the show better than ever before, but if ever The NAMM Show team has outdone itself, it’s for 2018.