Canadian Music Trade - December/January 2018

4 p.m. Group Classes Done Right Jonathan Shue, Dusty Strings Music Store & School 4:30 p.m. The Anatomy of a Successful Instagram Post This popular Best in Show session is a fast-moving roundup of the biggest products, services, and technologies at NAMM. Alkyer will moderate a panel of six music retail experts who will present their favourite finds. As a bonus, expect demos, previews, and discussions about why these products matter. Dan Kimpel, Music Journalist (Modera- tor); Hillorie McLarty, Music Connection Magazine; Hunter Scott, Entertainment Publicist, LaFamos PR & Branding; and Gabrielle Wortman, Artist, Smoke Season 1 p.m. The Future of Hit Songwriting: The Next Five Years (Double Session) Jenn Herman, Social Media Strategist NAMM Idea Center Sessions 5 p.m. 10:30 a.m. How to Build Your Audience with Live Streaming Dan Shinder, Drum Talk TV 2 p.m. 11 a.m. Women in Music Sound Off (Double Session) Craig Moffat, Datavideo Sunday, Jan. 28 NAMM U Breakfast Session 8:30–9:30 a.m. Best in Show Frank Alkyer, Music Inc. & UpBeat Daily Magazines & Panel Video Marketing That Gets Real Results Next-Level Live Streaming Tips for Musicians (Double Session) Laura B. Whitmore, BackStory Events & Brad Tolinski, Live Streaming Host 12 p.m. Getting Your Music Featured in the Media’s Digital Age (Double Session) Thornton Cline, Songwriter & Bryce Hitchcock, Singer-Songwriter (Modera- tors), With Barry Coffing & Jud Friedman Laura B. Whitmore, Women’s International Music Network & She Rocks Awards & Panel 3 p.m. Lessons Learned (Double Session) Chandra Lynn, GlowLiving (Host) & Special Guest CANADIAN EXHIBITOR PREVIEW Adamson Systems Engineering - Booth 17305 Adamson will showcase its made-in-Canada E-Series and S-Series tour-grade loudspeak- ers in addition to its latest innovation, the install-focused IS-Series. Adamson is also taking part in the AES@NAMM Line Array Loudspeaker Academy, complementing the company’s ongoing dedication to training and education for end users. Aeris Protective Packaging - Booth 2622 Aeris offers innovative inflatable packaging designed for guitars and musical instru- ments. Air-Chamber Packaging (ACP) is designed to fully protect instruments with greater strength and shock absorption while protecting the instrument’s delicate finish. Aeris’s ACP technology can be adapted to many musical instruments as well as other types of products. Applied Acoustics Systems - Booth 11602 Applied Acoustics Systems is introducing a brand new series of MIDI loops and sound packs for its Strum GS-2 acoustic and electric guitar synthesizer. Created by renowned artists and sound designers, this new content library, covering different musical styles, is designed to be the perfect tool for the cre- ation of guitar tracks. Beauregard Guitars - Booth 3801 Beauregard guitars are 100 per cent hand- crafted in the picturesque small town of St-Denis-sur-Richelieu, QC with no CNCs or countless jigs. Through many years of honing his skills and developing acoustic compre- hension, Mario Beauregard’s reputation was earned by producing high quality archtop, flat top, and n ylon jazz acoustic instruments and he will be onsite to discuss his creations. Cymbal Sox - Booth 6632 Kamloops, BC-based Cymbal Sox will show its namesake product, an easy-to-use cymbal cover designed for “hands off protection.” It keeps cymbals shiny and clean from dust and oils. Cymbal Sox can be left on cymbals while the kit is being set up and offers quick and easy removal without having to take off the wing nut. DASZ Instruments Inc. - Booth 11006 Dasz Instruments will be demonstrating its signature product: ALEX. ALEX is a new multi-track, synthesizer, sampler, and se- quencer for music performance and pro- duction. As a standalone music production platform, ALEX can also be expanded in multiple ways to meet the needs of many studio or stage set-ups. ALEX is designed and built in Vancouver, BC. Diamond Pedals - Booth 3244 For The NAMM Show 2018, Diamond Pedals will be showcasing its full lineup of Canadian-made effects pedals, including the classic Diamond Memory Lane Jr, Diamond Tremolo, and Dia- mond Compressor, as well as new models for 2018. Show attendees are invited to stop by for a demonstration. Diffusion Audio - Booth 3641 Diffusion Audio invites NAMM Show attend- ees to its booth where it will be showcasing its entire line card, including the latest from British manufacturer Bassics, Sandberg Gui- tars, and Two Notes Audio Engineering’s line of speaker emulation products for guitarists and bassists looking to use traditional amps at manageable volumes. The company promises to have dynamic and interactive presentations. CANADIAN MUSIC TRADE • 29

Canadian Music Trade - December/January 2018 | Page 29