NAMM U SCHEDULE
Friday , Jan . 26
NAMM U Breakfast Session
8:30 – 9:30 a . m .
Disrupting Disruption : Future-Proofing the Music Industry Mitch Joel , Digital Marketing Leader & President of Mirum Agency NAMM attendees are invited to join digital marketing visionary , best-selling author , and bassist Mitch Joel for a forward-thinking NAMM U Breakfast Session . Joel , whom Marketing Magazine called “ one of North America ’ s leading digital visionaries ,” counts such companies as Google , Starbucks , and Shopify among his clients . He will discuss how he became a leader in the digital world and why “ disrupting disruption is your compass .”
NAMM Idea Center Sessions
10:30 a . m . How We Got 75 Million Views on YouTube Lee Anderton , Andertons Music
11 a . m . What Google Wants ( Double Session ) Scott Dailey , Single Throw Marketing
12 p . m . Retail Web Design : Small Decisions for a Huge Impact Michelle Schulp , Inbound Audio Video
12:30 p . m . The 2018 Store Design Summit Chris Miller , Pacific Store Designs ( Moderator ); Catherine Nordloh , Chicago Music Exchange & All Things Esque ; and Scott Mandeville , Tim ’ s Music
1 p . m . Lesson Program Do ’ s and Don ’ ts Carol Cook , The Music Room
1:30 p . m . The Top 7 Ways to Increase Online Sales Peter Malick , Inbound Audio Video
2 p . m . How to Grow Your Audience on Instagram , YouTube and Facebook ( Double Session ) Ashley Atz , Premier Guitar ( Moderator ) & Panel
3 p . m . Powerhouse Events That Drive Sales & Traffic Tim Spicer , Spicer ’ s Music
3:30 p . m . Employee Vs . Contractor : What You Don ’ t Know Could Bankrupt You Alan Friedman & Daniel Jobe , Friedman , Kannenberg & Co .
4 p . m . NAMM YP Presents David Kalt of Reverb . com ( Double Session ) NAMM Young Professionals
5 p . m . Groove – The No Treble Podcast Live Recording with Special Guest Mitch Joel , President of Mirum Agency & Special Guest
Saturday , Jan . 27
NAMM U Breakfast Session
8:30 – 9:30 a . m .
The Digital Consumer : How Buyers Have Changed and What to Do About It Marcus Sheridan , Marketing Guru , Founder of The Sales Lion In this session , NAMM welcomes international marketing thought leader Marcus Sheridan , who ’ s been called a “ web marketing guru ” by the New York Times and one of 20 “ Speakers You Don ’ t Want to Miss ” by Forbes . Sheridan will reveal how buyers have changed , how retailers can evolve with this shift , and powerful examples from forward-thinking companies .
NAMM Idea Center Sessions
10:30 a . m . Proven eBay Success Tips , Secrets & Hacks Matthew Stoecker , Quinn the Eskimo Vintage Horns
11 a . m . 5 Ways to Upgrade Your Facebook Ads Ryan Sargent , MakeMusic , and Billy Cuthrell , Progressive Music Center
11:30 a . m . How to Increase Your Sales with Music Lessons Pete Gamber , Music Inc . Magazine Columnist and Music Lessons Expert
12 p . m . Instagram Power Tips for Music Retailers Jenn Herman , Social Media Strategist
12:30 p . m . Millennials & Gen Z : Motivating the Next Generation CJ Averwater , Amro Music & Ryan West , West Music
1 p . m . 5 Unconventional & Incredibly Effective Store Events Rick and Alexis Thacker , Plum Grove Music
1:30 p . m . Essential Tips from Social Media Trendsetters Menzie Pittman , Contemporary Music Center
2 p . m . 5 Ways to Add Value to Your Business — Fast ! Jaimie Blackman , Financial Expert
2:30 p . m . The 5 Reasons People Don ’ t Buy – and What to Do About It Sean Samson , Sean Samson Training
3 p . m . 15 Simple Ways to Deliver Mind-Blowing Customer Service Leslie Faltin , Instrumental Music Center
3:30 p . m . The Biggest Lesson Program Challenges – and How to Fix Them Mike Risko , Mike Risko Music School
28 • CANADIAN MUSIC TRADE