Canadian Music Trade - December/January 2018 | Page 27

NAMM U
SCHEDULE
10:30 a.m. 2:30 p.m.
NAMM Top 100 Tactics: Beacock Music How to Motivate a Cross-Generational
Workforce
Gayle & Russ Beacock, Beacock Music
11 a.m.
Do You Have the Answers Google Is
Looking For? (Double Session)
Larry Bailin, Single Throw Marketing
Thursday, Jan. 25 12 p.m.
Breakfast Session Dan Abel, Reverb.com
5 Hacks to Make the Most of YouTube
8:30-9:30 a.m. – Hilton Anaheim Hotel,
Pacific Ballrooms, Level 2 12:30 p.m.
Breakfast of Champions Tracy Leenman, Musical Innovations
(Moderator) & Panel
Joe Lamond, NAMM President & CEO,
and Guests
This opening NAMM U Breakfast Session,
hosted by NAMM President and CEO Joe
Lamond, will explore the importance of
taking risks in a series of up-close inter-
views with the biggest industry thought
leaders. Attendees will hear real-life
stories about when risk has paid off, and
when it hasn’t. And most of all, they will
get new insight and take-home wisdom
to grow their own businesses in 2018.
NAMM Idea Center Sessions
Anaheim Convention Center, Level 1
Lobby (Between Halls B & C)
Website Makeover: What I’ve Learned
1 p.m.
6 Essential Strategies to Grow Your
Lesson Program
Noel Wentworth, Wentworth Music
1:30 p.m.
Retail Makeover Tips: Before-and-After
Store Design
Lauren Haas Amanfoh, Royalton Music
Center
2 p.m.
The Top 5 Mistakes in Social Media
Marketing
Tim Spicer, Spicer’s Music (Moderator);
Sammy Ash, Sam Ash Music; Robert Chris-
tie, A & G Central Music; and Tim Pratt,
Dietze Music
3 p.m.
How to Double Your Lessons by Retaining
Your Students
Rand and Cindy Cook, The Candyman
Strings & Things
3:30 p.m.
Simple Tricks to Improve Your Website
Paul Decker and Dustin Tucker, Music Villa,
Interviewed by John Mlynczak, Noteflight
4 p.m.
10 Space-Saving Merchandising Secrets
Chris Miller, Pacific Store Designs
4:30 p.m.
How Norman’s Rare Guitars Mastered
YouTube – and You Can, Too!
Norman Harris, Norman’s Rare Guitars,
Interviewed by Mitch Joel, Mirum Agency
5 p.m.
5 Proven Promotions for Your Lesson
Program
Tom Hemphill, Music Lessons Expert
Link Walls, ChannelAdvisor
CANADIAN MUSIC TRADE • 27