Canadian Music Trade - December/ January 2018 - Page 27

NAMM U SCHEDULE 10:30 a.m. 2:30 p.m. NAMM Top 100 Tactics: Beacock Music How to Motivate a Cross-Generational Workforce Gayle & Russ Beacock, Beacock Music 11 a.m. Do You Have the Answers Google Is Looking For? (Double Session) Larry Bailin, Single Throw Marketing Thursday, Jan. 25 12 p.m. Breakfast Session Dan Abel, Reverb.com 5 Hacks to Make the Most of YouTube 8:30-9:30 a.m. – Hilton Anaheim Hotel, Pacific Ballrooms, Level 2 12:30 p.m. Breakfast of Champions Tracy Leenman, Musical Innovations (Moderator) & Panel Joe Lamond, NAMM President & CEO, and Guests This opening NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, will explore the importance of taking risks in a series of up-close inter- views with the biggest industry thought leaders. Attendees will hear real-life stories about when risk has paid off, and when it hasn’t. And most of all, they will get new insight and take-home wisdom to grow their own businesses in 2018. NAMM Idea Center Sessions Anaheim Convention Center, Level 1 Lobby (Between Halls B & C) Website Makeover: What I’ve Learned 1 p.m. 6 Essential Strategies to Grow Your Lesson Program Noel Wentworth, Wentworth Music 1:30 p.m. Retail Makeover Tips: Before-and-After Store Design Lauren Haas Amanfoh, Royalton Music Center 2 p.m. The Top 5 Mistakes in Social Media Marketing Tim Spicer, Spicer’s Music (Moderator); Sammy Ash, Sam Ash Music; Robert Chris- tie, A & G Central Music; and Tim Pratt, Dietze Music 3 p.m. How to Double Your Lessons by Retaining Your Students Rand and Cindy Cook, The Candyman Strings & Things 3:30 p.m. Simple Tricks to Improve Your Website Paul Decker and Dustin Tucker, Music Villa, Interviewed by John Mlynczak, Noteflight 4 p.m. 10 Space-Saving Merchandising Secrets Chris Miller, Pacific Store Designs 4:30 p.m. How Norman’s Rare Guitars Mastered YouTube – and You Can, Too! Norman Harris, Norman’s Rare Guitars, Interviewed by Mitch Joel, Mirum Agency 5 p.m. 5 Proven Promotions for Your Lesson Program Tom Hemphill, Music Lessons Expert Link Walls, ChannelAdvisor CANADIAN MUSIC TRADE • 27