Canadian Music Trade - August/September 2017 - Page 30

BUSINESS MATTERS Use Your Lessons Program to Improve Print Sales & Vice Versa By Michael Raine O bviously those students that come into your store for music lessons are also buying product from you, right? Don’t be so sure, says Pete Gamber. Gamber owned Alta Loma Music in Rancho Cucamonga, CA from 1978 to 2012 and still teaches in-store music lessons six days a week. A regular NAMM U and RPMDA Convention presenter, Gamber says that throughout his nearly 40-year MI career, he has been con- tinually s