Canadian Music Trade - August/September 2017 | Page 30

BUSINESS MATTERS
Use Your
Lessons Program
to Improve
Print Sales & Vice Versa
By Michael Raine
O
bviously those students that come into
your store for music lessons are also
buying product from you, right? Don’t be
so sure, says Pete Gamber.
Gamber owned Alta Loma Music in
Rancho Cucamonga, CA from 1978 to
2012 and still teaches in-store music lessons six days a week. A
regular NAMM U and RPMDA Convention presenter, Gamber says
that throughout his nearly 40-year MI career, he has been con-
tinually s