The past, present & future of ADI, Pg. 24 FEATURES DEPARTMENTS 09. FROM THE FLOOR Creating Connections Through Social Media 10. NEWS The latest MI industry updates 42. EVENTS 44. CLASSIFIEDS 46. ENDORSER UPDATE The NAMM Foundation Previewing the 2018 By Andrew King Be a Part of The NAMM Foundation ADI Turns 25 From Pro Audio to MI & More We’ve got the goods on the upcoming 2018 RPMDA Convention, and for those that can’t make it to Minneapolis, some ideas from the education program you can put to use today! Dingwall Guitars 17. NAMM NEWS A Fresh Grab Bag of Retail Ideas RPMDA Convention 2018 RPMDA Convention Preview Insight Into Your Customer’s Decision-Making Process 16. SUPPLIER SPOTLIGHT 20. A Bright New Bunch of Retail Ideas Expert Tips on Staff Training, Social Media & More 24. 18. FACES Sheldon Sazant 28. BUSINESS MATTERS ADI Celebrates 25 Years The Zero Moment of Truth By Michael Raine 30. PRODUCT NEWS The latest products & technologies to hit the market 39. ADVERTISERS INDEX All the details on the 2018 RPMDA Convention, Pg.20 Since launching in 1993, Audio Distributors International (ADI) has remained a family-focused company that prides itself on personal service and strong relationships.