Canadian Music Trade - April / May 2018 - Page 15

Guitar Workshop Plus Announces 2018 Program & Artist Lineup Guitar Workshop Plus has announced the 2018 program with an artist lineup that includes rock virtuosos Paul Gilbert (Mr. Big, Racer X), Tosin Abasi (Animals as Leaders), and Nita Strauss (Alice Cooper, solo), along with blues veteran Duke Robillard (solo, Fab- ulous Thunderbirds), bassist Rhonda Smith (Jeff Beck, Prince), country legend Albert Lee (Eric Clapton, Emmylou Harris), and more. In addition to all the regular classes, spe- cial seminars including Modern Rock Guitar, Still Got the Blues, Acoustic Expressions, The Art of Country Guitar, Groove Academy (for Bass), Virtuoso Rock, Rockin’ the Blues, and more have been added to the course options. This year’s Toronto session takes place from July 23-28. Other sessions include: San Diego from June 17-22; Nashville from July 15-20; and Seattle from Aug. 19-24. The 2018 schedules, details, and scholarship information are all available at PRINT & EDUCATIONAL Canadian Music Trade surveyed MI store owners and managers to find out their opinions and identify current sales trends with regards to print/educational media. Here are the results… SPEAKING OUT Does your store have a print/educational media department? Yes No 87% 13% How vital is your print/educational media department to overall store operations? It is a critical part of our store’s operations and performance 23% It is important but not vital 31% It is less significant than most or all other departments 38% It is not significant at all 8% Which of the following groups of customers is the largest purchaser of print/educational media products at your store? Students taking classes Self-learning students Music teachers Houses of worship/choirs Other 54% 8% 23% 0% 15% Only 16% said their print/educational media department’s sales performance improved in 2017 compared to 2016… 62% said it stayed about the same What are your thoughts on the future health of the print/educational media market? “Strong but it’s a niche industry. You have to know the product and know your customers. That takes time and commitment, or you can buy the wrong things and sit on them.” “Method books will continue to sell, but popular music will decline. There are so many other ways to get that music instantly!” 23% expect their print/educational media department’s sales performance to improve in 2018 while 31% expect it to slightly worsen “Going downhill. Too many free guitar tabs, music, and free instruction videos on the internet. The phone and Facebook are taking too much of people’s time.” 46% sell the most print/educational media material for piano/keyboard, while 23% say guitar/bass is their biggest category “A lot of information is now available online, so we are seeing [fewer] customers inquiring about &@FW&2( Ф4DU42E$DP