Canadian Music Trade - April/May 2017 - Page 13

(L-R) Yorkville’s Jeff Cowling, Kira Haden & Steve Hendee Yorkville Sound Names New Marketing & Communications Manager Yorkville Sound has appointed Kira Haden as its new marketing and communications manager, effective imme- diately. She replaces Tim Marshall, who recently moved into a new role with Erikson Audio (see announcement on pg. 12). Reporting to the VP of Sales and Marketing, Jeff Cowling, Haden’s responsibilities will include develop- ing strategic digital campaigns, enhancing Yorkville’s brand internationally, and generating trade-specific marketing material while aiding in Yorkville’s overall comprehensive strategy. “We are excited to have Kira join Yorkville as a results-oriented, collaborative team-member who will bring a fresh outlook to Yorkville’s marketing strategy,” says Cowling. “Her previous marketing experience and skillset will certainly contribute to Yorkville’s vision as we continue to grow.” Before joining Yorkville Sound, Haden worked in various marketing and communication roles implement- ing strategic B2B and B2C campaigns. For more information, contact Yorkville Sound: 905- 837-8481, canada@yorkville.com, www.yorkville.com. NAMM Honours Mingo Music for 50 Years of Business David Mingo (left) with NAMM’s Joe Lamond Mingo Music Sales of Truro, NS has been honoured with the NAMM Milestone Award for 50 years of service in the music products industry. Presented annually by NAMM President and CEO Joe Lamond, the Milestone Award recognizes music businesses that have flourished through changing business environments to reach a noteworthy anniversary. “It’s a huge honour to be recognized by the largest international organization of our peers,” says David Mingo, owner of Mingo Music. Bob Mingo started his retail music store in the basement of his house in 1967. Quickly outgrowing that location, he moved the business in the early 1970s. He was joined full-time by his son David in 1992. After Bob’s passing in 2003, David took over owner ship and relocated the store to its current location at historic 590 Prince Street in 2006. “Mingo Music has demonstrated the perseverance and passion to stand the test of time, inspire countless others, and create a more musical world for the benefit of all,” said Lamond. Mingo Music Sales has planned a year-long schedule of celebrations and pro- motions to mark the anniversary. For more information, go to www.mingomusic.com. CANADIAN MUSIC TRADE 13